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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan (Hardcover, 2017)

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Publication Date : 2017-03-03. Product Category : Books. Condition : Very Good. EAN : 9781119312970. Binding : hardcover. Width : 16.1 cmHeight : 2.8 cmLength : 23.6 cmAuthor : Sheridan, Marcus.

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A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop selling, and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119312970
eBay Product ID (ePID)
10046552637

Product Key Features

Author
Marcus Sheridan
Publication Name
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Format
Hardcover
Language
English
Subject
Management, Marketing, Business
Publication Year
2017
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
229mm
Item Width
160mm
Item Weight
426g

Additional Product Features

Title_Author
Marcus Sheridan
Country/Region of Manufacture
United States

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5 out of 5 stars
by acj23Apr 28, 2024
Interesting book purchased after a recommendation from the entrepreneur circle
Interesting book purchased after a recommendation from the entrepreneur circle
Verified purchase: Yes | Condition: Pre-owned

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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan (Hardcover, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Ratings and Reviews

Most relevant reviews

Interesting book purchased after a recommendation from the entrepreneur circle

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

IBC 2021 International Building Code, Paperback - Brand New

International Residential Code for One and Two-Family Dwellings 2021 free ship

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

Publication Manual of the American Psychological Association: 7th Edition, 2020

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