This winch definitely competes with higher priced, but equal feature winches. It definitely looks great on the front of my Jeep. The only drawback is the wireless remote does not have the flashlight feature, nor does it operate the LED feature on the winch like the wired remote does. Not a deal breaker, but it doesn't make sense that it wouldn't have been engineered into the wireless remote. I wish I could give it 4.5 stars for that reason . Oh and if it would be available in black that would be cool too. I believe its performance though, will be top notch. Which is why you would want this winch.