The Ford Bronco first rolled into showrooms for the 1966 model year and promptly revolutionized the four-wheeling world. More powerful, comfortable, and sophisticated than a competing Jeep CJ - opens in new window or tab. or International Scout - opens in new window or tab., the Bronco was just as capable as either off-road. An instant classic, the first-generation Bronco remained in production for 11 years, gaining a following with collectors that outlasted several newer incarnations that followed.
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Perhaps the most significant acknowledgment of the original Bronco’s appeal came when Ford brought back the name in 2021. The new model bears more than a passing resemblance to the original. But there’s nothing like the real thing—like this first-generation 1973 Bronco recently listed on eBay.
Classic 4x4 Style
This rust-free 1973 Bronco is in excellent condition inside and out. Most importantly, it combines first-generation charm with just the right upgrades to make it an enjoyable driver. Recently restored to a high standard, this sweet ‘73 has just over 50,000 miles.
Refinished in its original Wimbleton White paint, the truck shows well with only a few minor flaws. These are not readily visible in photos. Contrasting black fender flares allow room for oversized 33x12.5-inch BF Goodrich KO2 tires - opens in new window or tab. mounted on period-correct slotted chrome wheels. Other brightwork includes original chrome bumpers in good condition, along with new mirrors and door handles fitted during the restoration.
Ready to Roam
Adding to the appeal, this 1973 Bronco has the optional 302-cubic-inch V-8 engine instead of the standard six-cylinder. Paired with a three-speed manual transmission, the powertrain is said to start right up and run well with no issues. The original two-speed four-wheel-drive transfer case - opens in new window or tab. and locking front hubs are all said to be functional.
The seller chose to leave the engine stock but added a stainless steel 2.25-inch custom performance dual exhaust system - opens in new window or tab. with Flowmaster mufflers, sure to bring a killer exhaust note. Other recent upgrades include a three-inch lift kit - opens in new window or tab. with heavy-duty springs and shocks, new windshield wiper motors, and a new brake master cylinder and power booster.
The interior is largely original and strictly business. The black-painted dashboard is the essence of utility, with only a few knobs and a single dial housing the speedometer and other instruments. The original front bucket seats and rear bench are all in good condition, with no rips or tears. Three-point seatbelts front and rear and an upgraded audio system with smartphone connectivity are the only modern touches.
With its rugged capability and clean, functional lines that still look current today, it’s no wonder that the first-generation Bronco remains sought after. This well-kept and tastefully upgraded 1973 Bronco shows exactly why Ford’s beloved 4x4 has such enduring appeal.
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This article is meant to provide general guidance only. Automotive maintenance, repair, upgrade, and installation may depend on vehicle-specifics such as make and model. Always consult your owner's manual, repair guide for specific information for your particular vehicle and consider a licensed auto-care professional's help as well, particularly for advance repairs.