1970 Jeep Wagoneer: The Template for Today's Family Utility Vehicle

Classics
American
March 31, 2026
March 31, 2026
These days, nearly every automaker builds a variety of SUVs to pamper drivers while offering high ground clearance. So it’s hard to picture a time when a tall four-door vehicle wasn’t the default choice for most families. But squint at this 1970 Jeep Wagoneer recently offered on eBay Motors, and you’ll see the template for most everything we see on our roads now.
In retrospect, however, it shouldn’t be surprising that the pioneer in this market came from Jeep. After all, Jeep has been building the go-anywhere CJ and its forebears since the Second World War. So moving upmarket with the same capability makes a lot of sense.

A Family Wagon That Conquers Trails

In the 1960s, four-wheel drive was unusual. Specialist trucks, including the Jeep, offered 4WD. But getting the sure-footed traction of a four-wheel drive was out of reach for vehicles that could haul an entire family in comfort. Then, the Wagoneer came along.
The Wagoneer was based upon the chassis of the Jeep J-series pickup trucks but gave plenty of room for six people and their stuff. No wonder the same basic Wagoneer lasted for 29 years—from 1962 to 1991.
The Wagoneer was built by three different companies over the years. It started with Kaiser Jeep, followed by American Motors. Finally, Chrysler took over in the late 1980s.
Several engines powered the Wagoneer over the years. The list includes inline sixes made by Kaiser Jeep and AMC—and then V-8s from AMC. A Buick 350 V-8 motivates this 1970 example on eBay. That engine is desirable because parts are more readily available for Buick engines rather than those from AMC.

Imperfections Make an Affordable Driver

The $12,500 Buy-It-Now price reflects a condition below concours quality. A glance at the column shift indicator, with shift positions handwritten in black permanent marker, will confirm those impressions. In addition, the seller mentions that the Wagoneer was painted with a roller using marine bottom paint meant to resist abrasions and rust.
We think that’s just fine. You should protect any vehicle used off-road against the elements, so a rough surface on the bodywork is perfect. This Jeep Wagoneer looks free of any structural rust, meaning it should last a long time. It looks delightful and not the least bit fussy.
The only requirement is that the next owner thoroughly enjoys this high-riding family-oriented Wagoneer.

About the author

Chris Tonn
Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He's currently looking for the safety glasses he just set down somewhere.

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