1970 Challenger Grabs Attention with Purple Paint and Six Pack Under the Hood
Classics
American
August 11, 2016
August 11, 2016

You have to hand it to the designers from Detroit. They knew how to get attention, as they did by calling a 1970 Dodge Challenger “Plum Purple.” That name and color stuck in the buyer's mind, and continues to garner attention for classic examples like this fixer on eBay - opens in new window or tab.. Buyers back in the day could also select from Sublime Green, Go Mango, or Hemi Orange. Many of those colors from these 1970 classic Challengers are still in use on modern Challengers - opens in new window or tab., continuing to catch the attention of potential buyers.

This 1970 Challenger 340 Six Pack sports a "Go Mango" exterior.
Of course, slapping a 440 Six Pack under the hood is another way to gain attention. Six Pack was Dodge’s term for the tree two-barrel carburetors sitting on top of those 440 cubic inches. The engine block was a raised block (or RB), allowing for more displacement. Typically, the motor idled along with only the center carb working, until the accelerator pedal was mashed allowing the extra two carburetors to push the motor up to nearly 400 horsepower. Four-hundred ponies in 1970 was serious power.
The 1970 model was the first year for the Challenger (although Dodge folks used the name in 1958 and ‘59 for a different car). The Challenger was Dodge’s answer to the Mustang, Camaro, and other pony cars of the era—but with a few extra elegant touches. This generation of Challenger, which lasted through the 1974 model year, came in hardtop or convertible styles and was offered with a road/track option. Buyers could also ramp up the luxury by ordering the Special Edition that offered interior niceties, like a smaller rear window, vinyl roof, and an overhead console.
Relatively low production numbers—about 75,000 units for 1970—created some mystique and enduring demand. This 1970 V Code Plum Crazy Dodge Challenger - opens in new window or tab. offers bidders a unique opportunity.

White bucket seats perfectly set off the Challenger's purple exterior.
The owner bought the car in 2012 intending to do a full restoration on the Six-Pack-equipped Challenger. The car has been stripped and the engine rebuilt. The owner did a lot of the legwork, finding the correct manifold for the three carburetors and getting the stainless polished. All the main pieces, sans hood, are there.

A new owner could start with this clean Challenger roller and fix it up to bring back to its glory. The key starting points are there: high white bucket seats and a Plum Crazy paint job.
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