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Yahoo! Web Analytics: Tracking, Reporting, ... by Mortensen, Dennis R., Like New
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Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowYahoo! Web Analytics: Tracking, Reporting, ... by Mortensen, Dennis R., Like New
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eBay item number:233706575495
Item specifics
- Condition
- ISBN
- 9780470424247
- Subject Area
- Computers
- Publication Name
- Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.2 in
- Subject
- Internet / General
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 22.4 Oz
- Item Width
- 7.4 in
- Number of Pages
- 424 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470424249
ISBN-13
9780470424247
eBay Product ID (ePID)
71686725
Product Key Features
Number of Pages
424 Pages
Publication Name
Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights
Language
English
Publication Year
2009
Subject
Internet / General
Type
Textbook
Subject Area
Computers
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
22.4 Oz
Item Length
9.2 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-009722
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
006.7
Table Of Content
Chapter 1 - Getting startedChapter 2 - Content and advanced conversion trackingChapter 3 - Enterprise campaign trackingChapter 4 - Merchandizing tracking and reportingChapter 5 - Advanced implementationsChapter 6 - Working with report resultsChapter 7 - Customizing report resultsChapter 8 - Advanced report customization with templatesChapter 9 - Using dashboardsChapter 10 - Distinctive reports and usageChapter 11 - API UsageChapter 12 - Paid Search analysis and optimizationChapter 13 - Form analysis and optimizationChapter 14 - General content analysis and optimizationAppendix A - Color Insert (Dashboards and Data Visualization)Appendix B - Certified Agency Partners
Synopsis
Yahoo Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo 's free Web analytics tool . This detailed resource from Yahoo 's Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be ., Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be ., Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool. This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere.
LC Classification Number
TK5105.885.Y34M67
Item description from the seller
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Product ratings and reviews
Most relevant reviews
- May 22, 2017
Very good book
Verified purchase: YesCondition: Pre-OwnedSold by: betterworldbookswest
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