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El Pensamiento Lateral by Edward de Bono (Paperback / softback, 1991)

About this product

About this product

Product Information

Cuando u sabe lo que quiere, pero sabe como conseguirlo, tiene un problema cuya solucion requiere el pensamiento lateral, un pensamiento creativo que en el fondo es una manera diferente de usar el cerebro sin utilizar la logica, aunque ello pueda parecer irracional. Pero las posibilidades del hombre terminan ahi: B!son tantos los que han pasado a la historia precisamente por usar otro tipo de pensamiento, otras categorias distintas! El pensamiento logico, la logica, es unidireccional, sigue el cami que ella misma se traza; el pensamiento lateral cuenta con infinitas maneras de llegar a una solucion, porque llega a ella por camis distintos a los del pensamiento logico. El pensamiento lateral es un pensamiento creativo, es una forma de escapar de las ideas fijas que atan las alas de la creacion. Sin comparar u con otro estos dos pensamientos, sin decir cual de ellos es el mejor, es necesario recocer que ambos son igualmente necesarios: el pensamiento lateral, creativo, es para crear ideas; el pensamientologico es para desarrollarlas, seleccionarlas y usarlas.

Product Identifiers

Publisher
Ediciones Paidos Iberica
ISBN-10
9501290697
ISBN-13
9789501290691
eBay Product ID (ePID)
191093695

Product Key Features

Format
Unsewn / Adhesive Bound, Trade Paperback (US), Paperback
Language
English, English & Spanish, Spanish
Subject
Marriage, Family & Other Relationships
Author
Edward De Bono

Additional Product Features

Out-Of-Print Date
11/07/2013
Date of Publication
01/03/1991
Imprint
Ediciones Paidos Iberica
Country of Publication
United States

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