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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on I,

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Last updated on Mar 19, 2025 03:48:06 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
The Social Media MBA Guide to ROI: How to Measure and Improve Yo
ISBN
9781118844397

About this product

Product Information

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ?black art?, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ?Likes?, ?Followers? and ?mentions? and towards pounds, euros and dollars.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118844397
eBay Product ID (ePID)
196047930

Product Key Features

Number of Pages
156 Pages
Language
English
Publication Name
The Social Media Mba Guide to Roi: How to Measure and Improve Your Return on Investment
Publication Year
2014
Subject
Marketing, Business
Type
Textbook
Author
Christer Holloman
Format
Hardcover

Dimensions

Item Height
233 mm
Item Weight
396 g
Item Width
162 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Christer Holloman

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VAT number: GB 724 4981 18
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