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The Rule of Three : Surviving and Thriving in Competitive Markets by Rajendra S. Sisodia, Jagdish Sheth and Rajendra Sisodia (2001, Hardcover)

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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and DeltaMerck, Johnson & Johnson, and Bristol-Myers SquibbBased on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.Drawing on years of research covering hundreds of industries both local and global,The Rule of Threedocuments the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets,The Rule of Threeoffers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.Years in the making and sweeping in scope,The Rule of Threeprovides authoritative, research-based insights into market dynamics that no business manager should be without.

Product Identifiers

Publisher
Free Press
ISBN-10
074320560x
ISBN-13
9780743205603
eBay Product ID (ePID)
15038817744

Product Key Features

Book Title
Rule of Three : Surviving and Thriving in Competitive Markets
Author
Rajendra S. Sisodia, Rajendra Sisodia, Jagdish Sheth
Format
Hardcover
Language
English
Topic
Industrial Management, General, Commerce, Management
Publication Year
2001
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9.2in
Item Height
1.2in
Item Width
6.1in
Item Weight
16.2 Oz

Additional Product Features

Lc Classification Number
Hd41.S542 2002
Reviews
George FisherRetired Chairman & CEO, Eastman Kodak CompanyThe authors bring together an impressive wealth of corporate market histories to present a valuable framework for thinking through corporate strategy. Identifying where a company is in this framework and laying one's strategies against the suggested rules for that position provides an extremely valuable, thought-provoking, and prescriptive tool for strategy development. If you can't clearly say that you are headed to be one of the three dominant generalist survivors in a market, or a strong product or market niche player, you will probably be in harm's way. Wherever you are,The Rule of Threewill help you walk through the minefields and around the ditch., Stan Davisauthor ofBlurandLessons from the FutureThese two know what they're talking about. This is not about a business fad. With a deceptively simple principle,The Rule of Threerichly explains the evolution of industry structures and the appropriate strategic responses. It's built on solid research and powerful insight. I found myself underlining gems on every other page. Whether your company is a full-line generalist or a niche specialist, and especially if it is in the endangered middle, this book is a thoughtful and solid guide for everyone who intends to stay in business for a long time., Professor Jeffrey Sonnenfeldauthor ofThe Hero's Farewell,Associate Dean, Yale School of ManagementSheth and Sisodia present original research and analysis that reveal a Nobel-prize-quality realization of how mature markets work. No corporate leaders can wisely guide their enterprises through the turbulence of contemporary competitive markets without this book as their navigational map., Dr. William DavidsonCEO, MESA ResearchEvery decade or two, a breakthrough book appears to shed light on business dynamics and show leaders a superior way to create value. This is that book. Read it sooner, rather than later., Philip KotlerNorthwestern University, Kellogg School of ManagementSheth and Sisodia have written one of the most provocative and original business books to come out in years. Whether your company functions in your industry as a generalist, a specialist, or is stuck in a ditch, you will find a catalog of strategies for surviving, reviving, or prospering.
Table of Content
Contents IntroductionThe Rule of Three: What It Is and How It Works Four Mechanisms for Increasing Efficiency Where Three Is Not a Crowd Specialists and Generalists The Ditch Globalization and the Rule of Three Strategies for Generalists Strategies for Specialists The Disruption of Markets ConclusionAppendix 1: A Brief History of Mergers in the United StatesAppendix 2: Market SnapshotsAppendix 3: The Big Three NotesAcknowledgmentsIndex
Copyright Date
2002
Target Audience
Trade
Lccn
2001-050118

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The Rule of Three : Surviving and Thriving in Competitive Markets by Rajendra S. Sisodia, Jagdish Sheth and Rajendra Sisodia (2001, Hardcover)

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Product Information

Product Identifiers

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All listings for this product

item 1 The Rule of Three: Surviving and Thriving in Competitive Markets , Sheth, Jagdis

item 2 The Rule of Three: Surviving and Thriving in Competitive Markets

item 3 The Rule of Three : Surviving and Thriving in Competitive Markets

item 4 The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market

item 5 The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market

item 6 The Rule of Three: Surviving and Thriving in Competitive Markets

item 7 The Rule of Three: Surviving and Thriving in Competitive Markets by Sheth

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Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

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