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The Filter Bubble : How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser (2012, Trade Paperback)

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In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works. The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today's internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. As a result, we will increasingly each live in our own, unique information universe--what Pariser calls "the filter bubble." We will receive mainly news that is pleasant, familiar and confirms our beliefs--and since these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and "monetization." It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age. THE FILTER BUBBLE reveals how personalization could undermine the internet's original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0143121235
ISBN-13
9780143121237
eBay Product ID (ePID)
110963329

Product Key Features

Author
Eli Pariser
Publication Name
Filter Bubble : How the New Personalized Web Is Changing What We Read and How We Think
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Length
7.7in
Item Height
0.8in
Item Width
5in
Item Weight
8.6 Oz

Additional Product Features

Lc Classification Number
Za4237.P37 2012
Grade from
Twelfth Grade
Reviews
"Well-timed...a powerful indictment of the current system." -- THE WALL STREET JOURNAL "Eli Pariser is no enemy of the Internet. The 30-year-old online organizer is the former executive director and now board president of the online liberal political group MoveOn.org. But while Pariser understands the influence of the Internet, he also knows the power of online search engines and social networks to control exactly how we get information--for good and for ill." -- TIME Magazine "[An] important new inquiry into the dangers of excessive personalization... entertaining... provocative." -- THE NEW YORK TIMES BOOK REVIEW "Fascinating...a compelling deep-dive into the invisible algorithmic editing on the web, a world where we're being shown more of what algorithms think we want to see and less of what we should see." -- ATLANTIC.COM "Pariser's vision of the Internet's near future is compelling." -- THE BOSTON GLOBE "Chilling." -- THE NEW YORK REVIEW OF BOOKS
Copyright Date
2012
Target Audience
Trade
Topic
Consumer Behavior, Internet / General, E-Commerce / General (See Also Computers / Electronic Commerce), Telecommunications
Dewey Decimal
004.678
Dewey Edition
23
Genre
Computers, Technology & Engineering, Business & Economics

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