The item you selected is unavailable, but we found something similar.

Que Biz-Tech: Social Media Marketing : Strategies for Engaging in Facebook, Twi… - Picture 1 of 1

Que Biz-Tech Ser.: Social Media Marketing : Strategies for Engaging in Facebook, Twitter and Other Social Media by Liana Evans (2010, Trade Paperback)

Be the first towrite a review.

jessicboy-41 (8)

Price:

$4.00

+ US $4.87 shipping

Estimated delivery Fri, May 17 - Tue, May 21

Returns:

No returns, but backed by eBay Money back guaranteeeBay Money back guarantee.

Condition:

Brand New

Que Biz-Tech: Social Media Marketing : Strategies for Engaging in Facebook, Twi…. Condition is Brand New. Shipped with USPS Media Mail.

About this product

Product Information

Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms! Topics include * Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more * Define goals and customize strategy to maximize Return on Conversation (ROC) * Understand the whole conversation about you and all the communities you serve * Manage legal, compliance, and ethical challenges * Plan social media policies for your company's employees * Extend customer service into social media * Maintain consistent branding and messaging * Complement your SEO, PPC, offline marketing, and PR efforts * Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Product Identifiers

Publisher
Pearson Education
ISBN-10
0789742845
ISBN-13
9780789742841
eBay Product ID (ePID)
77452695

Product Key Features

Author
Liana Evans
Publication Name
Social Media Marketing : Strategies for Engaging in Facebook, Twitter and Other Social Media
Format
Trade Paperback
Language
English
Series
Que Biz-Tech Ser.
Publication Year
20100000, 2010
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Length
9in
Item Height
0.8in
Item Width
6.3in
Item Weight
17.6 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
Introduction 1 Part I: The Basics of Social Media 1 It''s Not Easy, Quick, or Cheap 7 2 Understanding Social Media Strategies 15 3 Goals Need to Be Defined 23 4 It''s ROC (Return on Conversation) not ROI (Return on Investment) 33 5 Know Who Your Audience Is and What They are Doing 41 Part II: It''s About Conversation 6 The Conversation Happens With or Without You 53 7 Bring in Legal Early 59 8 Don''t Be Afraid of the Negative 67 9 Understanding Each Community 75 10 Come Bearing Gifts 83 11 Bloggers Have No Boundaries 91 12 Every Business is Different 99 13 Don''t Fall In Love 105 14 Don''t Be Afraid to Throw Out What Isn''t Working 113 15 Be Open to Trying New Things (but Don''t Fall Off the Bleeding Edge) 121 Part III: Social Media from the Inside Out 16 Everyone in Your Company Has a Stake in Your Social Media Strategy 129 17 Plan Social Media Policies for Company Employees 135 18 Personal Ethics Matter 143 19 Define Who Owns the Conversation 149 20 A Great Customer Service Program Is a Natural Extension into Social Media 159 21 Interns Make Coffee, Not Social Media Strategies 165 22 Branding and Messaging Need to Be Consistent 171 23 Be Transparent: Trust and Readership Must Be Earned 179 24 Audiences Trust Icons and Avatars 187 Part IV: It''s Not About You 25 Give Up Control and Drop the Ego 195 26 You Need to Be All "Ears" 203 27 Your Customers Know Your Products Better Than You 211 28 It''s All About the Idea 219 29 Your Content Must Have Value 225 30 Sharing with Others Is Key 231 31 For It to Work, You Need to Be Social 239 32 Ask the Audience 245 33 You Get What You Give 253 Part V: How Social Media Fits into the Online Marketing Picture 34 People Do Not Want To Be Marketed To 261 35 The Difference Between Buzz Monitoring and Audience Research 267 36 Complementing Both Search Engine Optimization (SEO) and Pay Per Click (PPC) 273 37 Links and Search Engine Results Are Byproducts of Social Media 279 38 Align Offline Marketing Strategies with Social Media 285 39 Create a Social Media-Friendly "Pressroom" and Promote Events 291 40 YouTube is the Second-Largest Search Engine 297 41 Social Search Is All About the Now 303 42 It''s Not Just a Web Browser Anymore 309 43 New Signals to Search Engines 315 44 Choosing a Social Media Consultant 321 45 Putting It All Together 327 Index 333
Copyright Date
2010
Target Audience
Scholarly & Professional
Topic
Web / Social Media, E-Commerce / Internet Marketing
Lccn
2010-018994
Dewey Decimal
658.8/72
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

All listings for this product

item 1 Social Media Marketing Strategies for Engaging in Facebook Twitter, etc
$4.75
Free shipping
item 2 Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other...
$5.54
Free shipping
item 3 Social Media Marketing : Strategies for Engaging in Facebook, Twi
$5.89
Free shipping
item 4 Social Media Marketing : Strategies for Engaging in Facebook, Twi
$5.89
Free shipping
item 5 Social Media Marketing: Strategies for Engaging in ... by Evans, Liana Paperback
$7.34
Free shipping
item 6 Que Biz-Tech: Social Media Marketing : Strategies for Engaging in Facebook, Twi…
$4.00
item 7 Social Media Marketing: Strategies for Engaging in Facebook, Twi
$11.55
Free shipping

See all 9

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 16 product ratings
$35.70 New
$32.99 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 16 product ratings
$29.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.24 New
$15.86 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.98 New
$18.00 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$19.80 New
$17.66 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 8 product ratings
$41.45 New
$38.99 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $42.48
International Building Code IBC 2021 International Code Council Paperback
$49.99
Trending at $63.99
International Code Council Ser.: 2021 International Residential Code by...
$51.00
Trending at $68.00
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $69.00
International Code Council Ser.: 2021 International Plumbing Code by...
$25.00
Trending at $34.95

Shop by category

Que Biz-Tech Ser.: Social Media Marketing : Strategies for Engaging in Facebook, Twitter and Other Social Media by Liana Evans (2010, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Social Media Marketing Strategies for Engaging in Facebook Twitter, etc

item 2 Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other...

item 3 Social Media Marketing : Strategies for Engaging in Facebook, Twi

item 4 Social Media Marketing : Strategies for Engaging in Facebook, Twi

item 5 Social Media Marketing: Strategies for Engaging in ... by Evans, Liana Paperback

item 6 Que Biz-Tech: Social Media Marketing : Strategies for Engaging in Facebook, Twi…

item 7 Social Media Marketing: Strategies for Engaging in Facebook, Twi

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

International Building Code IBC 2021 International Code Council Paperback

International Code Council Ser.: 2021 International Residential Code by...

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

National Electrical Code Handbook, 2023 Edition

International Code Council Ser.: 2021 International Plumbing Code by...

You may also like

Nonfiction Social Activists Paperbacks Books

Nonfiction Social Activists Paperbacks Books Illustrated

Social Situations Paperback Fiction & Nonfiction Books

Social Sciences Paperback Fiction & Nonfiction Books

Nonfiction Social Situations Illustrated Paperbacks Books

Media Paperback Textbooks