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Sense and Respond : How Successful Organizations Listen to Customers and Create New Products Continuously by Josh Seiden and Jeff Gothelf (2017, Hardcover)
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We're in the midst of a revolution. Yet most organizations and their leaders have been slow to respond, continuing to rely on outmoded engineering-based operational models. In this insightful and practical book, they provide crucial principles and techniques for becoming a 'sense and respond' organization.".