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This book jumped off the library shelf one day and rode home with me. I quickly decided I needed to own it. The author has a contagious go-getter attitude and inspires readers to "Carpe Diem" in every career or background! His writing applies mostly to business situations and decisions, but is applicable for any career (even mine as housewife)! Mr Godin's suggestion is to ACT instead of only thinking about it, planning it or having good intentions. Many examples are given about popular companies which have failed with a certain idea, that lead indirectly to a huge success. The success would not have been encountered had they not failed and then pushed on anyway. An easy quick read, I read it twice in one day!