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Online Sales Tools by Bojana Lukic (2012, Trade Paperback)

About this product

About this product

Product Information

This book presents an in-depth look at how globalization and the internet have shaped the hotel industry to the way it functions today. It gives an overview of the essentials of online sales, starting with their evolution in the process of globalisation and technological development, to current evaluation of online sales.The book also explains how important adjustments in sales process are, mainly those of sales tools. It provides a step-by-step explanation of implementation of the new technology, i.e. how to transform personal service in automated online service with only virtual space. It can be applied in any field if the sales model and customer behaviour are properly understood.

Product Identifiers

Publisher
LAP Gmbh & Company KG
ISBN-10
3846598879
ISBN-13
9783846598870
eBay Product ID (ePID)
128529047

Product Key Features

Book Title
Online Sales Tools
Author
Bojana Lukic
Format
Trade Paperback
Language
English
Topic
Marketing / General, Globalization, E-Commerce / Internet Marketing, Sales & Selling / General
Publication Year
2012
Genre
Business & Economics, Political Science
Number of Pages
96 Pages

Dimensions

Item Length
9in
Item Height
0.2in
Item Width
6in
Item Weight
5.5 Oz

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