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Street Smart Franchising states that 94% of entrepreneurs that go into franchising describe themselves as successful yet only 1% of individuals who look into this enterprise will actually join a franchise. It would seem that the other 99% make emotional decisions and decide that the risk isn't worth the potential opportunity. This could probably be said about any entrepreneurial venture which is probably why most people keep working in jobs that they despise. Street Smart Franchising is written to try to increase that 1% by demystifying the franchising process. Yes, the risks are real. Getting into a franchise often costs a good deal of money upfront. The amount of training one must go through is often time consuming. Then, the first few months of business are an uphill battle of finding (and keeping) good employees, dealing with suppliers, and trying to bring in customers while only earning royalties. However, franchising has its benefits as well. Once through the initial growing pains, most outlets do very good business. Entrepreneurs don't have to worry about branding their merchandise or creating new products. Plus, they have built in training, mentoring, and networking resources. Moreover, there are countless franchising opportunities to suit any lifestyle, interest, or bank account.Read full review
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