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Sales Promotion and Brand Loyalty by Patel Rajnikant, Dubey Jayashree (Paperback, 2010)

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About this product

Product Information

As goes the saying 'it is a jungle out there' for there is no single or simple solution to this maze lock of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and willingness to investigate perhaps the most dynamic aspect of the marketing mix. Short term inputs, Short time for results, and yes, you got to have positive results! As a marketing and retail employee myself and later on a teacher, I find that their investigation makes for some very interesting reading and factual findings which business organizations would like to consider in taking their marketing decisions. Also this report takes us a step closer towards industry - academia relationship not seen very often these days....... Useful work! By: Prof Dr N.Chandrasekhar, Faculty Marketing & International Retail, University of Applied Sciences, Ingolstadt Bavaria, GERMANY.

Product Identifiers

Publisher
Vdm Verlag
ISBN-13
9783639294774
eBay Product ID (ePID)
27049022549

Product Key Features

Author
Patel Rajnikant, Dubey Jayashree
Publication Name
Sales Promotion and Brand Loyalty
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
336g

Additional Product Features

Title_Author
Dubey Jayashree, Patel Rajnikant
Country/Region of Manufacture
Germany

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