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Mineria de Datos. Tecnicas de Segmentacion by Maria Perez Marques (2013, Trade Paperback)

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La segmentaci n puede definirse como el proceso de dividir un todo (poblaci n, consumidores, etc.) en grupos uniformes m s peque os que tengan caracter sticas semejantes denominados segmentos. La segmentaci n suele realizarse seg n los valores de determinadas variables que son los que fijan sus caracter sticas. La clasificaci n inicial de las t cnicas de segmentaci n distingue entre t cnicas predictivas, en las que las variables que intervienen en el proceso pueden clasificarse inicialmente en dependientes e independientes y t cnicas descriptivas, en las que todas las variables tienen inicialmente el mismo estatus. Entre las t cnicas predictivas de segmentaci n se incluyen todas las t cnicas de segmentaci n en las que subyace un modelo (modelos de elecci n discreta, an lisis discriminante, rboles de decisi n, redes neuronales, etc.). Entre las t cnicas descriptivas destacan las t cnicas de reducci n de la dimensi n, el an lisis de correspondencias y el an lisis cl ster. Las t cnicas de segmentaci n tambi n se denominan t cnicas de clasificaci n ya que permiten extraer perfiles de comportamiento o clases, siendo el objetivo, en el caso de las t cnicas predictivas, construir un modelo que permita clasificar cualquier nuevo dato en una de las clases. Todas estas t cnicas se tratan en este libro y se ilustran con ejemplos pr cticos resueltos con el software m s actual de miner a de datos como SAS ENTERPRISE MINER, IBM SPSS MODELER, IBM SPSS STATISTICS y SAS.

Product Identifiers

Publisher
CreateSpace
ISBN-10
1494251442
ISBN-13
9781494251444
eBay Product ID (ePID)
178772310

Product Key Features

Book Title
Mineria De Datos. Tecnicas De Segmentacion
Author
Maria Perez Marques
Format
Trade Paperback
Language
Spanish
Topic
Business Mathematics
Publication Year
2013
Genre
Business & Economics
Number of Pages
300 Pages

Dimensions

Item Length
10in
Item Height
0.7in
Item Width
8in
Item Weight
26.3 Oz

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Trade

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Mineria de Datos. Tecnicas de Segmentacion by Maria Perez Marques (2013, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

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