Table Of ContentMethods in Behavioral Research, 12e Table of Contents Chapter 1: Scientific Understanding of Behavior Chapter 2: Where to Start Chapter 3: Ethics in Behavioral Research Chapter 4: Fundamental Research Issues Chapter 5: Measurement Concepts Chapter 6: Observational Methods Chapter 7: Asking People About Themselves: Survey Research Chapter 8: Experimental Design Chapter 9: Conducting Experiments Chapter 10: Complex Experimental Designs Chapter 11: Single-Case, Quasi-Experimental, and Developmental Research Chapter 12: Understanding Research Results: Description and Correlation Chapter 13: Understanding Research Results: Statistical Inference Chapter 14: Generalization Appendix A: Reporting Research Appendix B: Ethical Principles of Psychologists and Code of Conduct Appendix C: Statistical Tests
SynopsisMethods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurement section, and updated structural equations models. Also available with this edition is McGraw-Hill's Connect, the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. Connect is sold separately and does not come automatically with the purchase of the textbook., Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurement" section, and updated structural equations models. Also available with this edition is McGraw-Hill's Connect, the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. Connect is sold separately and does not come automatically with the purchase of the textbook.