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Medical Tourism - Building a Competitive Marketing Plan by Swati Aggarwal (2012, Trade Paperback)

About this product

About this product

Product Information

Traveling abroad for health is not a new phenomenon.In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, asklepios; the god of healing was located at Epidaurus. In roman Britain, patients took the waters at a shrine at bath, a practice that continued for 2,000 years. During 18th century wealthy Europeans used to visit health resorts in North Africa. But in the past seven years or so, the movement has accelerated sharply. Cross-border travel for health reasons is a $40 billon market and growing at over 15% a year throws up huge opportunities for anyone smart enough to tap it.Corporate hospitals are lapping up the opportunity by providing world class state of the art facilities and to help increase its potential a strong planning at is needed while planning International patient services department. This study caters to the major step of market research and planning to plan an IPS dept. in a hospital.

Product Identifiers

Publisher
LAP Gmbh & Company KG
ISBN-10
3659152463
ISBN-13
9783659152467
eBay Product ID (ePID)
143857397

Product Key Features

Author
Swati Aggarwal
Publication Name
Medical Tourism-Building a Competitive Marketing Plan
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Map
Number of Pages
112 Pages

Dimensions

Item Length
9in.
Item Height
0.3in.
Item Width
6in.
Item Weight
6.2 Oz

Additional Product Features

Topic
Public Health, Référence, Management
Genre
Travel, Business & Economics, Medical

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