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Media Today : An Introduction to Mass Communication by Joseph Turow (2008, UK-B Format Paperback, Revised edition)

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MEDIA TODAY: AN INTRODUCTION TO MASS COMMUNICATION By Joseph Turow **BRAND NEW**.

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Product Information

Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.

Product Identifiers

Publisher
Routledge
ISBN-10
0415960592
ISBN-13
9780415960595
eBay Product ID (ePID)
65983657

Product Key Features

Author
Joseph Turow
Publication Name
Media Today : an Introduction to Mass Communication
Format
Uk-B Format Paperback
Language
English
Features
Revised
Publication Year
2008
Type
Textbook
Number of Pages
712 Pages

Dimensions

Item Length
10.9in
Item Height
1.1in
Item Width
8.5in
Item Weight
0.1 Oz

Additional Product Features

Lc Classification Number
P90.T874 2008
Edition Description
Revised Edition
Edition Number
3
Reviews
" Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it provides in this regard makes it the best textbook for an introductory media course."- Gisela Gil-Egui, Fairfield University"What makes Media Today especially stand out is the extra attention to the dynamics of the ever-changing media industries. Joe Turow's book offers a nuanced, comprehensive and accessible treatment of how economic incentives and current trends in media matter for us and our democracy."- Matt McAllister, Pennsylvania State University" Media Today engages students and serves as a helpful guide to our new media-saturated world. The writing is lively and concise, and the colorful illustrations are full of zest. Turow's dry wit engages students in a conversational narrative that prompts them to connect what they read to their own experience of contemporary media trends."- Edward M. Clift, Woodbury University" Media Today skillfully weaves together all the core components needed for an introductory media course: basics of media literacy and criticism, details about a wide range of the most current media, and an uncommonly thorough integration of the functioning of media industries. Accessible and smart in its writing style and full of useful illustrations and tables, Media Today , is not only up-to-date in its information, but its perspective prepares the future of media studies."- Amanda Lotz, University of Michigan , "Media Todayis the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it provides in this regard makes it the best textbook for an introductory media course." â€�Gisela Gil-Egui, Fairfield University "What makes Media Todayespecially stand out is the extra attention to the dynamics of the ever-changing media industries. Joe Turow's book offers a nuanced, comprehensive and accessible treatment of how economic incentives and current trends in media matter for us and our democracy." â€�Matt McAllister, Pennsylvania State University "Media Todayengages students and serves as a helpful guide to our new media-saturated world. The writing is lively and concise, and the colorful illustrations are full of zest. Turow "s dry wit engages students in a conversational narrative that prompts them to connect what they read to their own experience of contemporary media trends." â€�Edward M. Clift, Woodbury University "Media Todayskillfully weaves together all the core components needed for an introductory media course: basics of media literacy and criticism, details about a wide range of the most current media, and an uncommonly thorough integration of the functioning of media industries. Accessible and smart in its writing style and full of useful illustrations and tables, Media Today, is not only up-to-date in its information, but its perspective prepares the future of media studies." â€�Amanda Lotz, University of Michigan
Table of Content
PrefaceTo the StudentPART I: Understanding the Nature of Mass MediaChapter 1: Understanding Mass Media and the Importance of Media LiteracyChapter 2: Making Sense of the Media BusinessChapter 3: Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and EthicsChapter 4: Making Sense of Research on Media Effects and Media CulturePART II: Media Giants and Cross-Media ActivitiesChapter 5: A World of Blurred Media BoundariesChapter 6: Understanding the Strategies of Media GiantsPART III: The Print MediaChapter 7: The Book IndustryChapter 8: The Newspaper IndustryChapter 9: The Magazine IndustryPART IV: The Electronic MediaChapter 10: The Recording IndustryChapter 11: The Radio IndustryChapter 12: The Motion Picture IndustryChapter 13: The Television IndustryChapter 14: The Internet and Videogame IndustriesPART V: Advertising and Public RelationsChapter 15: The Advertising IndustryChapter 16: The Public Relations IndustryEpilogueNotesCredits
Copyright Date
2009
Target Audience
College Audience
Topic
Communication Studies, Media Studies
Lccn
2008-021757
Dewey Decimal
302.23
Dewey Edition
22
Illustrated
Yes
Genre
Language Arts & Disciplines, Social Science

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item 1 MEDIA TODAY: AN INTRODUCTION TO MASS COMMUNICATION By Joseph Turow **BRAND NEW**
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Media Today : An Introduction to Mass Communication by Joseph Turow (2008, UK-B Format Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 MEDIA TODAY: AN INTRODUCTION TO MASS COMMUNICATION By Joseph Turow BRAND NEW

item 2 Media Today:An Introduction to Mass Communication

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