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Managing Electronic Media : Making, Marketing, and Moving Digital Content by Lisa Poe-Howfield and Joan Van Tassel (2010, Trade Paperback)

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Publication Date: 2010-03-03. Language: English. Weight: 2.21 lbs. ISBN10: 0240810201. Publisher: Routledge.

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Product Information

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

Product Identifiers

Publisher
Routledge, Taylor & Francis Group
ISBN-10
0240810201
ISBN-13
9780240810201
eBay Product ID (ePID)
78668039

Product Key Features

Author
Joan Van Tassel, Lisa Poe-Howfield
Publication Name
Managing Electronic Media : Making, Marketing, and Moving Digital Content
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
418 Pages

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
7.6in
Item Weight
36.1 Oz

Additional Product Features

Lc Classification Number
He8689.7
Table of Content
CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology
Copyright Date
2010
Target Audience
College Audience
Topic
Media Studies, Industrial Management, Journalism
Lccn
2009-052491
Dewey Decimal
302.23
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Language Arts & Disciplines, Social Science

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item 1 Managing Electronic Media: Making, Marketing, and Moving Digital Content - GOOD
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item 2 Managing Electronic Media: Making, Marketing, and Moving Di - ACCEPTABLE
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item 3 Managing Electronic Media: Making, M... by Van Tassel, Joan Paperback / softback
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item 4 Managing Electronic Media: Making, ..., Van Tassel, Joa
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item 6 MANAGING ELECTRONIC MEDIA: MAKING, MARKETING, AND MOVING By Van Joan Tassel VG
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Picture 1 of 1

Managing Electronic Media : Making, Marketing, and Moving Digital Content by Lisa Poe-Howfield and Joan Van Tassel (2010, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Managing Electronic Media: Making, Marketing, and Moving Digital Content - GOOD

item 2 Managing Electronic Media: Making, Marketing, and Moving Di - ACCEPTABLE

item 3 Managing Electronic Media: Making, M... by Van Tassel, Joan Paperback / softback

item 4 Managing Electronic Media: Making, ..., Van Tassel, Joa

item 5 Managing Electronic Media: Making, ..., Van Tassel, Joa

item 6 MANAGING ELECTRONIC MEDIA: MAKING, MARKETING, AND MOVING By Van Joan Tassel VG

item 7 Managing Electronic Media: Making, Marketing, and Moving Digital Content by Van

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