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Managerial Economics: Applications, Strategies, and Tactics by James R McGuigan, R Charles Moyer, Frederick H deB Harris (Hardcover, 2007)

About this product

About this product

Product Information

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9780324421606
eBay Product ID (ePID)
96832245

Product Key Features

Author
James R Mcguigan, R Charles Moyer, Frederick H Deb Harris
Publication Name
Managerial Economics: Applications, Strategies, and Tactics
Format
Hardcover
Language
English
Subject
Government
Publication Year
2007
Type
Textbook
Number of Pages
734 Pages

Dimensions

Item Height
262mm
Item Width
213mm
Item Weight
1551g

Additional Product Features

Title_Author
R Charles Moyer, Frederick H Deb Harris, James R Mcguigan
Country/Region of Manufacture
United States

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