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Frameworks Ser.: International Business by Daniel Yadin and Roger Bennett (1999, Trade Paperback, Revised edition)

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Product Information

International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement .

Product Identifiers

Publisher
Pearson Education, The Limited
ISBN-10
0273634291
ISBN-13
9780273634294
eBay Product ID (ePID)
1171873

Product Key Features

Author
Roger Bennett, Daniel Yadin
Publication Name
International Business
Format
Trade Paperback
Language
English
Features
Revised
Series
Frameworks Ser.
Publication Year
1999
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
6.1in
Item Weight
22.2 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
2
Table of Content
1. The nature of international business 2. The European Union 3. East Europe 4. Beyond Europe 5. Cultural influences 6. The international economic environment 7. Competition, privatisation and deregulation 8. The international political and legal environments 9. The multinational company 10. Direct foreign investment 11. International technology transfer 12. International logistics and distribution 13. Organisation of international business 14. International operations management 15. International financial management 16. Market entry 17. International marketing 18. International human resources management 19. Strategies for international business 20. Planning and control of international operations
Copyright Date
1999
Target Audience
College Audience
Topic
International / General
Dewey Decimal
338.8/8
Dewey Edition
20
Genre
Business & Economics

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Picture 1 of 2

Frameworks Ser.: International Business by Daniel Yadin and Roger Bennett (1999, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 International Businesss (Frameworks Se... by Bennett, Roger Paperback / softback

item 2 International Business (Frameworks) By Roger Bennett

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