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Available Titles CourseMate Ser.: Managerial Economics : Applications, Strategy and Tactics by R. Charles Moyer, James R. McGuigan and Frederick H. deB Harris (2010, Hardcover)

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Product Information

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1439079234
ISBN-13
9781439079232
eBay Product ID (ePID)
84536164

Product Key Features

Author
James R. Mcguigan, Frederick H. Deb Harris, R. Charles Moyer
Publication Name
Managerial Economics : Applications, Strategy and Tactics
Format
Hardcover
Language
English
Series
Available Titles Coursemate Ser.
Publication Year
2010
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Length
10.1in
Item Height
1.2in
Item Width
8.1in
Item Weight
52.9 Oz

Additional Product Features

Edition Number
12
Table of Content
PART I. INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.2A. Differential Calculus Techniques in Management.PART II. DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.4A. Problems in Applying the Linear Regression Model.5. Business and Economic Forecasting.6. Managing in the Global Economy.PART III. PRODUCTION AND COST.7. Production Economics.7A. Maximization of Production Output Subject to a Cost Constraint.8. Cost Analysis.8A. Long-Run Costs with a Cobb-Douglas Production Function.9. Applications of Cost Theory.PART IV. PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, & Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Game-Theoretic Rivalry: Best-Practice Tactics.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.14A. Revenue Management.PART V. ORGANIZATIONAL ARCHITECTURE AND REGULATION OF BUSINESS.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information.16. Government Regulation.17. Long-Term Investment Analysis.Appendix A. The Time Value of Money.Appendix B. Tables.Check Answers to Selected End-of-Chapter Exercises.Index.Web Appendix A: Consumer Choice Using Indifference Curve AnalysisWeb Appendix B: International Parity Conditions.Web Appendix C: Production Decisions and Linear Programming.Web Appendix D:Capacity Planning and Pricing against a Low-Cost Competitor: A Case Study.Web Appendix E: Pricing of Joint Products and Transfer Pricing.
Copyright Date
2011
Target Audience
College Audience
Topic
Industrial Management, General, Economics / General, Teaching Methods & Materials / General
Dewey Decimal
338.5/024/658
Dewey Edition
21
Genre
Education, Business & Economics

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item 1 Managerial Economics: Applications, Strategy and Tactics (Available - ACCEPTABLE
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item 2 Managerial Economics: Applications, Strategy and Tactics (Available Title - GOOD
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item 3 Managerial Economics: Applications,..., Harris, Frederi
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item 4 Managerial Economics: Applications,..., Harris, Frederi
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item 5 Managerial Economics : Applications, Strategy and Tactics Hardcov
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item 6 Managerial Economics : Applications, Strategy and Tactics Hardcov
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item 7 Managerial Economics Applications, Strategy and Tactics McGuigan et al Hardcover
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Most relevant reviews

4 out of 5 stars
by ameeniiNov 21, 2012
good book
I used this book for my Maters Course at Southern New Hampshire, was not the best book I had but it was a good book that made it little bit easier to understand the cocepts discussed
5 out of 5 stars
by osiris2282Feb 19, 2011
Very little difference to original
Saved me a ton of money. VERY little difference from the original, mostly page numbers. However, you'll find yourself comfortable with browsing it, especially since you'll probably not be the only student with an international version.
5 out of 5 stars
by VBy260_-Tiy@Del...Feb 11, 2011
Same as US version
Book cover and isbn is different but content is %100 dead on as us version. dont bother buying us version when you can get this for half the $$$

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