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Strategic Management : A Competitive Advantage Approach, Concepts and Cases by Forest R. David and Fred R. David (2014, Hardcover)

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For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab . Guide Student's Learning: Proven pedagogy, exercise sets, and end--of-chapter material are all geared towards ensuring students grasp the concepts. Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 0133768767/ISBN-13: 9780133768763. That package includes ISBN-10: 0133444791/ISBN-13: 9780133444797 and ISBN-10: 0133451836/ISBN-13: 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133444791
ISBN-13
9780133444797
eBay Product ID (ePID)
177475332

Product Key Features

Author
Forest R. David, Fred R. David
Publication Name
Strategic Management : a Competitive Advantage Approach, concepts and Cases
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
696 Pages

Dimensions

Item Length
10.9in
Item Height
1.2in
Item Width
8.8in
Item Weight
52.2 Oz

Additional Product Features

Lc Classification Number
Hd30.28.D385 2014
Edition Number
15
Table of Content
I. Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: PEPSICO, INC. -- 2013 II. Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice III. Strategy Implementation 7. Implementing Strategies: Management and Operations Issues 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues IV. Strategy Evaluation 9. Strategy Review, Evaluation, and Control V. Key Strategic-Management Topics 10. Business Ethics/Social Responsibility/Environmental Sustainability 11. Global/International Issues VI. Strategic-Management Case Analysis How to Prepare and Present a Case Analysis Name Index Subject Index
Copyright Date
2015
Target Audience
College Audience
Topic
Strategic Planning
Lccn
2013-041984
Dewey Decimal
658.4/012
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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1 out of 5 stars
by L3vwhKPnTL-@Del...Feb 27, 2016
Wrong Edition
The wrong edition was sent to me. I was sent the Global edition when I asked for the US edition. My school work assignments were affected by this.
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