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Competencia Entre Primeras Marcas y Marcas de Distribuidor by Cebollada-Calvo Jose-Javier (Paperback / softback, 2012)

About this product

About this product

Product Information

Las relaciones competitivas entre los productos y marcas de un mercado son el resultado de la interaccion de factores que dependen tanto de la oferta como de la demanda. La diferenciacion existente entre los productos que se ofrecen en los mercados puede ser considerada como una respuesta a la heterogeneidad de los consumidores en sus gustos y preferencias. En un contexto dinamico, en el que los consumidores compran repetidamente los productos, la estructura competitiva esta influida por la experiencia pasada de los compradores, manifestada con frecuencia en forma de fidelidad o lealtad de estos a los productos o marcas. En estos tres ensayos se desarrollan una serie de estudios teoricos y empiricos sobre la influencia de la lealtad en la estructura competitiva de los mercados, especialmente en la formacion de precios y cuotas de mercado.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-10
3659053155
ISBN-13
9783659053153
eBay Product ID (ePID)
140017730

Product Key Features

Author
Cebollada-Calvo Jose-Javier
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
Spanish
Subject
Sales & Marketing

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
30/10/2012
Imprint
Eae Editorial Academia Espanola
Country of Publication
United States

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