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The Business of Sustainable Wine : How to Build Brand Equity in a 21 Century Wine Industry by Sandra Taylor (2017, Trade Paperback)

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Publication Date: 2017-07-01. Number of Pages: 286. Weight: 1.1 lbs. ISBN10: 1935879308. Publisher: Board and Bench.

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Product Information

Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Consumers are increasingly and justifiably concerned about where their food and beverages come from and whether they are produced in a responsible way, often without an understanding of how to determine the provenance of the products they consume. Wine is no exception. In World of Sustainable Wine , internationally recognized expert in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture and provides a unique insight for the consumer on what to look for on supermarket shelves. World of Sustainable Wine analyzes sustainability trends in wine regions around the world. Drawing on case studies from a multitude of commodity industries, Taylor gives producers the tools to integrate sustainability into their winegrowing and marketing, and retailers' procurement managers will learn how to assess sustainable attributes of wines on offer. Like fair trade cocoa and shade grown coffee, wine must, sooner or later, meet the powerful demands of social activists and a growing consumer contigent for ethical and organic products.

Product Identifiers

Publisher
Wine Appreciation Guild, The Limited
ISBN-10
1935879308
ISBN-13
9781935879305
eBay Product ID (ePID)
229541474

Product Key Features

Author
Sandra Taylor
Publication Name
Business of Sustainable Wine : How to Build Brand Equity in a 21 Century Wine Industry
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
286 Pages

Dimensions

Item Length
10in
Item Height
0.6in
Item Width
7in
Item Weight
17.5 Oz

Additional Product Features

Target Audience
Scholarly & Professional
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine, Industries / Agribusiness, Development / Sustainable Development
Genre
Cooking, Business & Economics

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The Business of Sustainable Wine : How to Build Brand Equity in a 21 Century Wine Industry by Sandra Taylor (2017, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Business of Sustainable Wine by Taylor, Sandra

item 2 The Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Wine

item 3 THE BUSINESS OF SUSTAINABLE WINE: HOW TO BUILD BRAND By Sandra Taylor EXCELLENT

item 4 The Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Win,

item 5 Business of Sustainable Wine by Taylor Sandra: Used

item 6 The Business Of Sustainable Wine: How To Build Brand Equity In A 21 Century...

item 7 The Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Wine

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Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

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