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Breakthrough Advertising : How to Write Ads That Shatter Traditions and Sales Records by Eugene M. Schwartz (1984, Hardcover)
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From the desk of Eugene Schwartz, 1984. About Breakthrough Advertising. It was put out by Prentice-Hall, a marvelous house; it sold only a few thousand copies. Gene Schwartz. This is amazing enough, but even more remarkable is the fact that—when I look back on it—not a single one of these people was a copywriter.
- Buy It NowRARE & WAY OOP 1984 EDITION CLASSIC BREAKTHROUGH ADVERTISING EUGENE SCHWARTZ
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About this product
Product Identifiers
PublisherBelvoir Media Group, LLC
ISBN-100932648541
ISBN-139780932648549
eBay Product ID (ePID)1197943
Product Key Features
TopicAdvertising & Promotion
Book TitleBreakthrough Advertising : How to Write ADS That Shatter Traditions and Sales Records
Publication Year1984
Number of Pages236 Pages
LanguageEnglish
FeaturesReprint
GenreBusiness & Economics
AuthorEugene M. Schwartz
FormatHardcover
Additional Product Features
LCCN84-002797
Dewey Edition19
Dewey Decimal659.13/22
Edition DescriptionReprint
LC Classification NumberHF5825.S38 1984
Ratings and Reviews
Most relevant reviews
- Jul 02, 2020
very clean copy
Verified purchase: YesCondition: Pre-owned
