NEWLive shopping on eBay
Tune in to card breaks, style inspo, and more from top sellers. Join a livestream

Advanced Brand Management 2nd Ed by Paul Temporal

zombies of the information society
(950)
Seller's other items
Contact seller
US $2.00
Condition:
Good
“See photos. Has dust jacket.”
Shipping:
US $5.22 USPS Media MailTM.
Located in: Los Angeles, California, United States
Save on combined shipping
Shop multiple items
We'll automatically apply shipping discounts if you purchase two or more eligible items from the same seller.
Bundle and save
To confirm if items are eligible, simply add them to cart and you'll see the combined shipping total at checkout.
Delivery:
Estimated between Thu, Sep 4 and Mon, Sep 8 to 94104
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and other factors. Delivery times may vary, especially during peak periods.
Returns:
Seller does not accept returns.
Payments:
       Diners Club
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:264512231586
Last updated on Mar 23, 2023 20:14:39 PDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“See photos. Has dust jacket.”
Country/Region of Manufacture
United States
Topic
Management, Marketing
Book Title
Advanced Brand Management
Subjects
Business, Economics & Industry
ISBN
9780470824498
Subject Area
Business & Economics, Référence
Publication Name
Advanced Brand Management : Managing Brands in a Changing World
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.3 in
Subject
Marketing / General, Consumer Guides
Publication Year
2010
Type
Not Available
Format
Hardcover
Language
English
Item Height
1.1 in
Author
Paul Temporal
Item Weight
24.4 Oz
Item Width
6.3 in
Number of Pages
256 Pages
Category

About this product

Product Information

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470824492
ISBN-13
9780470824498
eBay Product ID (ePID)
73548852

Product Key Features

Number of Pages
256 Pages
Language
English
Publication Name
Advanced Brand Management : Managing Brands in a Changing World
Publication Year
2010
Subject
Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Business & Economics, Référence
Author
Paul Temporal
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
24.4 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Edition Number
2
Dewey Edition
21
Reviews
Paul Temporal has written a remarkably insightful book on how to build strong brands. He addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. -- Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. -- David Aaker, Vice Chairman, Prophet, and Author , Brand Leadership and Building Strong Brands Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! -- Al Ries, Chairman, Ries & Ries, and Co-author, The 22 Immutable Laws of Branding Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. -- Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Lc Classification Number
Hf5415.15
Table of Content
Acknowledgments ix Preface xi Introduction xiii 1 The Changing Roles of Brand Management 1 THUNG KULA FARM: From Commodity Product to Premium Brand 11 2 Building a Brand Strategy 19 HALLMARK INC.: The Business of the Hallmark Brand--A Paradigm Shift in Thinking 21 UNILEVER MALAYSIA: Romancing the Customer 23 LAND ROVER: Turning Rational Attributes into an Emotional Brand Personality 32 ABSOLUT VODKA: A Brand Built on a Powerful Personality 33 APPLE: Creating Appeal, Desire, and Trust 39 ZARA: For Fast Fashion Fans 43 SAMSUNG: Speed, Innovation, and More Choice for Customers 44 3 Positioning and Brand Management 47 INNOCENT DRINKS: Ethics and Social Responsibility Can Mix with Fun 56 NIKE: Multi-Positioning Strategies 60 LG ELECTRONICS (LG): ''Life's Good'' 68 HAIER: Positioning an Asian Brand in a Sophisticated Western Market: Those Who Dare Wins? 90 4 Brand Architecture 97 RAFFLES INTERNATIONAL: Master Branding Endorsement 103 SONY AND ERICSSON: A Winning Partnership? 110 MARRIOTT INTERNATIONAL INC.: Acquisitions and the Problem of Brand Fit 117 CARREFOUR SA (FRANCE) VERSUS AHOLD NV (HOLLAND): Mergers and Acquisitions--Global versus Product Naming 119 MÖET HENNESSY LOUIS VUITTON GROUP (LVMH): The House of Luxury Brands 123 5 Three Great Dilemmas: Brand Stretch, Brand Revitalization, and Brand Deletion 129 CATERPILLAR INC.: An Example of Successful Brand Extension 136 WRIGLEY: Gum Does Stretch! 140 TAB DIET SODA: The Customer Lifeline 143 MAZDA: The Revitalization of a Brand 144 OLDSMOBILE: The Final Parking Lot 157 6 Total Communications for Brand Management 161 HELLO KITTY: Damage Limitation: Quick Response 178 McDONALD'S: Damage Limitation: Slow Response 179 SINGAPORE AIRLINES: Thrust into Disaster--PR in Action 180 MALAYSIA AIRLINES: Analysis of Advertising Copy for Perceived Brand Personality 186 CHIVAS REGAL: ''Live with Chivalry'' 192 PROCTER & GAMBLE: Cross-Cultural Insights Shape Brand Communications 194 7 Relationship Management, Relationship Brands, and the New Digital World 201 MTV: Will Internet Kill the Video Star? 215 FACEBOOK: See You There! 223 MYSPACE: A Site That Needs to Reinvent Itself 228 TWITTER: A Simple Idea Really Soars 229 BUILDING BRAND OBAMA: Using Online and Offline Strategies 235 GOOGLE: ''Never Settle for the Best '' 237 8 ''Long Live the Brand!'' : Creating a Brand Culture 243 THE VIRGIN GROUP: Let's Have Some Fun! 253 INTEL CORPORATION: Training for Maximum Brand Performance 258 PHILIPS: Brand Philosophy: Making Brand Guardianship Happen 267 OPUS INTERNATIONAL GROUP PLC: Branding Means Commitment and Total Change 271 ACER: Model of Brand Anatomy and Management 281 9 Measuring Brand Success: Market Research and Brand Valuation 285 LLOYDS TSB: Tagging Customers for Increased Profitability and Satisfaction 291 DIAGEO: Performance Tracking 316 10 Conclusion 319 Appendix: Your Brand Management Toolkit 321 Index 339

Item description from the seller

About this seller

zombies of the information society

100% positive feedback•1.9K items sold

Joined Oct 2004
Usually responds within 24 hours
I ship most items within three days. Zombies of the Information Society is a store for dead information, reanimated, and coming after you to eat your brain.
Visit storeContact

Detailed seller ratings

Average for the last 12 months
Accurate description
--
Reasonable shipping cost
--
Shipping speed
5.0
Communication
4.9

Popular categories from this store

See allcategories
Asian or Asian AmericansHumans Need ToolsLast ChanceLos AngelesMediaUnique ItemsOther

Seller feedback (776)

All ratings
Positive
Neutral
Negative
  • n***i (634)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item as described arriving in 8 days via USPS Media Mail packaged in a bubble air mailer, but suffered two edge bumps in transit.
    The Captured Economy Brink Lindsey Steven Teles 9780190627768 (#265917533040)
  • 3***t (352)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The condition is great, like new.The appearance is great and price is good. The seller did a good job with packaging,so I had no issues with shipping.Seller did a good job of getting it out to me at a timely manner.
    Lulu In Hollywood Louise Brooks 9780816637317 (#267250153268)
  • l***6 (391)- Feedback left by buyer.
    Past year
    Verified purchase
    Excellent copies of The Paris Review! Great price, well packaged and shipped quickly. As described, highly recommend this seller!!
    The Paris Review 216 Spring 2016 Robert Caro Luc Sante Mary Jo Bang Eleanor Chai (#265118809683)
See all feedback

More to explore :