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All Corvettes Are Red by James Schefter (1998, Trade Paperback)
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All Corvettes Are Red (Inside the Rebirth of an American Legend) by Schefter, James [Paperback]
- Buy It NowAll Corvettes Are Red (Inside the Rebirth of an American Legend)
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About this product
Product Identifiers
PublisherPocket Books
ISBN-100671685015
ISBN-139780671685010
eBay Product ID (ePID)349802
Product Key Features
Book TitleAll Corvettes Are Red
Number of Pages384 Pages
LanguageEnglish
TopicMarketing / General, Industrial Management, Automotive / General, General
Publication Year1998
IllustratorYes
GenreTransportation, Business & Economics
AuthorJames Schefter
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight15.5 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
ReviewsPaul LienertAutomobileSchefter traveled everywhere with the Corvette team....The result is an insider's account not just of the [1997] Corvette's birth, but of the whole agonizing and often arcane product-development process at GM., Joe Collins Booklist A TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM., Library Journal Schefter was granted unprecedented access....A revealing tale of intrigue and the inner workings of corporate America is the result., Kirkus Review [A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....It's the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike., Publishers WeeklyA candid look at the tortuous, crazy, unpredictable process of creating a car....Crammed with an abundance of technical and engineering detail,All Corvettes Are Redwill engage auto enthusiasts...., Washington Times Smartly written and extensively researched....Readers get to see a world few will ever know., Kirkus Review[A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....It's the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike., Joe CollinsBooklistA TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM., Publishers Weekly A candid look at the tortuous, crazy, unpredictable process of creating a car....Crammed with an abundance of technical and engineering detail, All Corvettes Are Red will engage auto enthusiasts...., Ken GrossAutomotive IndustriesThat Schefter persisted with the story is as much a tribute to crack journalism as the latest 'Vette is to classic sports cars., Washington TimesSmartly written and extensively researched....Readers get to see a world few will ever know., Ken Gross Automotive Industries That Schefter persisted with the story is as much a tribute to crack journalism as the latest 'Vette is to classic sports cars., Library JournalSchefter was granted unprecedented access....A revealing tale of intrigue and the inner workings of corporate America is the result., Paul Lienert Automobile Schefter traveled everywhere with the Corvette team....The result is an insider's account not just of the [1997] Corvette's birth, but of the whole agonizing and often arcane product-development process at GM.
SynopsisNo other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line. For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit., "[ALL CORVETTES ARE RED] reveals the inner workings of the car industry and how the Corvette was saved." The Mail on Sunday, No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.
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Ratings and Reviews
Most relevant reviews
- Mar 18, 2025
A great insight into the inner workings of GM.
If you are a Corvette C5 owner, this is a must read. Sadly, author James Schefter is no longer with us, but his work remains and will be worthwhile reading.Verified purchase: YesCondition: Pre-owned
- Jan 18, 2021
All Corvettes are Red review
A VERY in-depth account of the development and production of the 5th generation Corvette. The author left no detail untold.Verified purchase: YesCondition: Pre-owned
- Jan 24, 2024
Real story how future cars are developed
This is a great book for Corvette lovers. Having worked with most of the people that are named in the book and lived this future product world at GM. It is true how coming out with an all-new car happens.Verified purchase: YesCondition: Pre-owned
- Jun 07, 2024
Great book, lots of information, great price
Great book, lots of information, great priceVerified purchase: YesCondition: Pre-owned
- May 14, 2024
great quality item
great quality itemVerified purchase: YesCondition: Pre-owned
- May 23, 2024
a n interesting read
Good insight into corporate America and why good ideas are often stymied by corporate inertia.Verified purchase: YesCondition: Pre-owned
- Jul 05, 2016
Good buy
Quick shipVerified purchase: YesCondition: Pre-owned
