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Global Communication: Theories, - Paperback, by McPhail Thomas L.; - Good
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eBay item number:404877906859
Item specifics
- Condition
- Book Title
- Global Communication: Theories, Stakeholders, and Trends
- ISBN
- 9781119522188
- Subject Area
- Language Arts & Disciplines, Social Science
- Publication Name
- Global Communication : Theories, Stakeholders, and Trends
- Item Length
- 9.9 in
- Publisher
- Wiley & Sons, Incorporated, John
- Subject
- Communication Studies, Media Studies
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Width
- 7 in
- Item Weight
- 19.2 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is the most definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders and Trends, 5th Edition is framed by two theories. One is World System Theory (WST), which views nations through an economic lens. The other, Electronic Colonialism Theory (ECT), views nations through a cultural lens. Through these theories, the book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, or Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, ranging from social media and new services like Netflix, as well as Arab and Asian media Explains and interprets three major movements or theories: NWICO, Electronic Colonialism, and World System Theory Includes major updates to the chapter on the Internet to incorporate global events over the last 5+ years (such as Russian use thereof, Facebook, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructor's website with instructor's manual, test banks, and student activities Global Communication: Theories, Stakeholders and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119522188
ISBN-13
9781119522188
eBay Product ID (ePID)
10038718489
Product Key Features
Publication Name
Global Communication : Theories, Stakeholders, and Trends
Format
Trade Paperback
Language
English
Subject
Communication Studies, Media Studies
Publication Year
2019
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Number of Pages
336 Pages
Dimensions
Item Length
9.9 in
Item Height
0.6 in
Item Width
7 in
Item Weight
19.2 Oz
Additional Product Features
Edition Number
5
LCCN
2019-024495
Intended Audience
Scholarly & Professional
Lc Classification Number
P96.I5m37 2020
Table of Content
Notes on Contributors vi Preface vii Acknowledgments x About the Companion Website xi 1 Global Communication: Background 1 2 Development Research Traditions and Global Communication 31 3 The Message: Role of International Organizations 47 4 The Medium: Global Technologies and Organizations 67 5 WebBased and Digital Media 81 6 US Multimedia Conglomerates 102 7 Media Stakeholders Outside the United States 130 8 European Media 155 9 The Global Music Industry 170 10 CNN: International Role, Impact, and Global Competitors 185 11 The Role of Global News Agencies and Sources 209 12 Arab Media and the Al Jazeera Effect 223 Lawrence Pintak 13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235 Junhao Hong 14 The Role of Global Advertising 260 15 Summary and Conclusions 273 Select Bibliography 290 Index 298
Copyright Date
2020
Dewey Decimal
302.2
Dewey Edition
22
Item description from the seller
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eBay item number:404877906859
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