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Social Media Analytics: Techniques - Paperback, by Ganis Matthew - Acceptable
US $5.92
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Located in: Philadelphia, Pennsylvania, United States
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Estimated between Wed, May 29 and Fri, May 31 to 43230
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eBay item number:404785039691
Item specifics
- Condition
- Book Title
- Social Media Analytics: Techniques and Insights for Extracting Bu
- ISBN
- 9780133892567
- Publication Name
- Social Media Analytics : Techniques and Insights for Extracting Business Value Out of Social Media
- Item Length
- 9in
- Publisher
- Pearson Education
- Publication Year
- 2015
- Series
- Ibm Press Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Item Width
- 6.1in
- Item Weight
- 14.5 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
Transform Raw Social Media Data into Real Competitive Advantage There's real competitive advantage buried in today's deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on "public opinion" about your products, services, and experiences. Social Media Analytics is the complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM's pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You'll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you--and which isn't Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don't waste time Identify trends and use them to improve predictions Drive value "on-the-fly" from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. "data at rest" Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish "talkers" from true influencers Optimize decisions about marketing and advertising spend Whether you're a marketer, analyst, manager, or technologist, you'll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully... grow profits, and keep them growing.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133892565
ISBN-13
9780133892567
eBay Product ID (ePID)
208700798
Product Key Features
Publication Name
Social Media Analytics : Techniques and Insights for Extracting Business Value Out of Social Media
Format
Trade Paperback
Language
English
Publication Year
2015
Series
Ibm Press Ser.
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Length
9in
Item Height
0.6in
Item Width
6.1in
Item Weight
14.5 Oz
Additional Product Features
Lc Classification Number
Za4235
Copyright Date
2016
Target Audience
Scholarly & Professional
Topic
Web / Social Media, E-Commerce / Internet Marketing, Information Management
Lccn
2015-949068
Dewey Decimal
302.23/1072
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404785039691
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