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- Condition
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- Seller Notes
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- Ex Libris
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- Narrative Type
- Nonfiction
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- Young Adults, Adults
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- Enlightenment
- Illustrator
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- Features
- Ex-Library
- Country/Region of Manufacture
- United States
- ISBN
- 9781400069804
- Book Title
- Salt Sugar Fat : How the Food Giants Hooked Us
- Publisher
- Random House Publishing Group
- Item Length
- 9.5 in
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Genre
- Health & Fitness, Social Science, Business & Economics, Medical
- Topic
- Nutrition, Diet & Nutrition / Food Content Guides, Sociology / General, Diet & Nutrition / Nutrition, Industries / Food Industry, Agriculture & Food (See Also Political Science / Public Policy / Agriculture & Food Policy), Corporate & Business History
- Item Weight
- 28 Oz
- Item Width
- 6.3 in
- Number of Pages
- 480 Pages
About this product
Product Identifiers
Publisher
Random House Publishing Group
ISBN-10
1400069807
ISBN-13
9781400069804
eBay Product ID (ePID)
117202361
Product Key Features
Book Title
Salt Sugar Fat : How the Food Giants Hooked Us
Number of Pages
480 Pages
Language
English
Publication Year
2013
Topic
Nutrition, Diet & Nutrition / Food Content Guides, Sociology / General, Diet & Nutrition / Nutrition, Industries / Food Industry, Agriculture & Food (See Also Political Science / Public Policy / Agriculture & Food Policy), Corporate & Business History
Genre
Health & Fitness, Social Science, Business & Economics, Medical
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
28 Oz
Item Length
9.5 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2012-033034
Dewey Edition
23
Reviews
"As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment." -- The New York Times Book Review "[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us." --Michael Pollan "If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book." -- The Washington Post "Vital reading for the discerning food consumer." -- The Wall Street Journal "Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism." -- The Boston Globe "[An] eye-popping expos . . . Moss's vivid reportage remains alive to the pleasures of junk--'the heated fat swims over the tongue to send signals of joy to the brain'--while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love." -- Publishers Weekly "Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line--one of the most important books of the year." -- Kirkus Reviews (starred review) "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us." --Ron Suskind, Pulitzer Prize-winning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives--and the world around us." --Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job--to maximize sales and profits--and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote." --Marion Nestle, author of Food Politics and What to Eat, Advance praise for Salt Sugar Fat "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us."-Ron Suskind, Pulitzer Prizewinning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us."-Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote."-Marion Nestle, author of Food Politics and What to Eat, Praise for Salt Sugar Fat "As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment."- The New York Times Book Review "Vital reading for the discerning food consumer."- The Wall Street Journal "[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us."-Michael Pollan "[An] eye-popping exposé . . . Moss's vivid reportage remains alive to the pleasures of junk-'the heated fat swims over the tongue to send signals of joy to the brain'-while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love."- Publishers Weekly "Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line-one of the most important books of the year."- Kirkus Reviews (starred review) "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us."-Ron Suskind, Pulitzer Prizewinning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us."-Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote."-Marion Nestle, author of Food Politics and What to Eat From the Hardcover edition., Praise for Salt Sugar Fat "A shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line- one of the most important books of the year ."- Kirkus Reviews , starred review " A mouth-watering, gut-wrenching look at the food we hate to love ."- Publishers Weekly "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future . This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us."- Ron Suskind, Pulitzer Prizewinning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth : that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us."- Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting . Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote."- Marion Nestle, author of Food Politics and What to Eat, Praise for Salt Sugar Fat "As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment."- The New York Times Book Review "Vital reading for the discerning food consumer."- The Wall Street Journal "Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us."-Michael Pollan "[An] eye-popping exposé . . . Moss's vivid reportage remains alive to the pleasures of junk-'the heated fat swims over the tongue to send signals of joy to the brain'-while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love."- Publishers Weekly "Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line-one of the most important books of the year."- Kirkus Reviews (starred review) "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us."-Ron Suskind, Pulitzer Prizewinning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us."-Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote."-Marion Nestle, author of Food Politics and What to Eat From the Hardcover edition., "As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment." -- The New York Times Book Review "[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us." --Michael Pollan "If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book." -- The Washington Post "Vital reading for the discerning food consumer." -- The Wall Street Journal "Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism." -- The Boston Globe "[An] eye-popping exposé . . . Moss's vivid reportage remains alive to the pleasures of junk--'the heated fat swims over the tongue to send signals of joy to the brain'--while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love." -- Publishers Weekly "Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line--one of the most important books of the year." -- Kirkus Reviews (starred review) "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us." --Ron Suskind, Pulitzer Prize-winning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives--and the world around us." --Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job--to maximize sales and profits--and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote." --Marion Nestle, author of Food Politics and What to Eat, "As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment." - The New York Times Book Review "[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us." -Michael Pollan "If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book." - The Washington Post "Vital reading for the discerning food consumer." - The Wall Street Journal "An exactingly researched, deeply reported work of advocacy journalism." - The Boston Globe "[An] eye-popping exposé . . . Moss's vivid reportage remains alive to the pleasures of junk-'the heated fat swims over the tongue to send signals of joy to the brain'-while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love." - Publishers Weekly "Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line-one of the most important books of the year." - Kirkus Reviews (starred review) "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us." -Ron Suskind, Pulitzer Prizewinning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us." -Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote." -Marion Nestle, author of Food Politics and What to Eat, Praise for Salt Sugar Fat "As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment."- The New York Times Book Review "Vital reading for the discerning food consumer."- The Wall Street Journal "[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us."-Michael Pollan "[An] eye-popping exposé . . . Moss's vivid reportage remains alive to the pleasures of junk-'the heated fat swims over the tongue to send signals of joy to the brain'-while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love."- Publishers Weekly "Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line-one of the most important books of the year."- Kirkus Reviews (starred review) "What happens when one of the country's great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that's making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That's all of us."-Ron Suskind, Pulitzer Prizewinning author of Confidence Men: Wall Street, Washington, and the Education of a President "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives-and the world around us."-Alice Waters " Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world's largest food companies to admit that they have only one job-to maximize sales and profits-and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote."-Marion Nestle, author of Food Politics and What to Eat
Dewey Decimal
613.2
Synopsis
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic * The Huffington Post * Men's Journal * MSN (U.K.) * Kirkus Reviews * Publishers Weekly #1 NEW YORK TIMES BESTSELLER * WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In the spring of 1999 the heads of the world's largest processed food companies--from Coca-Cola to Nabisco--gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation--114 slides in all--making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room--the CEO of General Mills--stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It's no wonder, then, that one in three adults, and one in five kids, is clinically obese. It's no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research. Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again., NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic - The Huffington Post - Men's Journal - MSN (U.K.) - Kirkus Reviews - Publishers Weekly #1 NEW YORK TIMES BESTSELLER - WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In the spring of 1999 the heads of the world's largest processed food companies--from Coca-Cola to Nabisco--gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation--114 slides in all--making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room--the CEO of General Mills--stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It's no wonder, then, that one in three adults, and one in five kids, is clinically obese. It's no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research. Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
LC Classification Number
RA784.M638 2013
Copyright Date
2013
ebay_catalog_id
4
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Product ratings and reviews
Most relevant reviews
- Jan 16, 2018Top favorable review
Amazing Eye Opening Facts Regarding the Food We Eat Everyday
Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books
- May 01, 2017
Great book. Every American should read this.
Verified purchase: YesCondition: Pre-OwnedSold by: goodwillbookworksaustin
- Apr 10, 2022
Sugar, Salt and Fats
Verified purchase: YesCondition: Pre-OwnedSold by: discover-books
- Jul 03, 2013
Excellent book. Very enlightening and well worth the price.
- May 02, 2018
Truthful
Verified purchase: YesCondition: Pre-OwnedSold by: betterworldbookswest
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