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Social Media Analytics Strategy: Using Data to Optimize Business Performance, Go

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eBay item number:404650025914
Last updated on Jul 11, 2024 12:28:00 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9781484231012
Book Title
Social Media Analytics Strategy : Using Data to Optimize Business Performance
Publisher
Apress L. P.
Item Length
9.3 in
Publication Year
2017
Format
Trade Paperback
Language
English
Illustrator
Yes
Author
Alex Gonçalves
Genre
Computers, Business & Economics
Topic
Industries / Computers & Information Technology, Web / Social Media, E-Commerce / Online Trading, E-Commerce / Internet Marketing
Item Weight
17.6 Oz
Item Width
6.1 in
Number of Pages
Xvi, 306 Pages

About this product

Product Identifiers

Publisher
Apress L. P.
ISBN-10
1484231015
ISBN-13
9781484231012
eBay Product ID (ePID)
240025855

Product Key Features

Book Title
Social Media Analytics Strategy : Using Data to Optimize Business Performance
Number of Pages
Xvi, 306 Pages
Language
English
Publication Year
2017
Topic
Industries / Computers & Information Technology, Web / Social Media, E-Commerce / Online Trading, E-Commerce / Internet Marketing
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Alex Gonçalves
Format
Trade Paperback

Dimensions

Item Weight
17.6 Oz
Item Length
9.3 in
Item Width
6.1 in

Additional Product Features

Number of Volumes
1 vol.
Table Of Content
Part I: Data.- Chapter 1: Social Media Data.- Chapter 2: From Data to Insights.- Chapter 3: Luis Madureira.- Part II: Defining Analytics in Social Media and Types of Analytics Tools.- Chapter 4: Analytics in Social Media.- Chapter 5: Dedicated vs. Hybrid Tools.- Chapter 6: Alexander and Frederik Peiniger.- Part III: Differences of Social Media Networks.- Chapter 7: Social Network Landscape.- Chapter 8: Tam Su.- Part IV: The Analytics Process.- Chapter 9: The Analytics Process.- Chapter 10: Armando Terribili.- Part V: Metrics, Dashboards, and Reports.- Chapter 11: Metrics.- Chapter 12: Dashboards.- Chapter 13: Reports.- Chapter 14: Milan Veverka.- Part VI: Strategy and Tactics.- Chapter 15: Strategy.- Chapter 16: Tactics.- Chapter 17: Michael Wu.- Part VII: The Future.- Chapter 18: Prescriptive Analytics.- Chapter 19: The Future of Social Media Analytics.-
Synopsis
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing, Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights Helps you navigate the sometimes confusing social media market to find what services truly have value
LC Classification Number
QA76.9.Q36

Item description from the seller

B&T DealCrazy sales

B&T DealCrazy sales

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We purchase overstock,shelf pulls, returns and other items from a pallet liquidation company and sell the items off individually. Some items are new and some used. Don't be afraid to send offers and ...
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