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Picture 1 of 1
Tata by Morgen Witzel: Used
US $9.81
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Located in: Sparks, Nevada, United States
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Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230
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eBay item number:404321159293
Item specifics
- Condition
- Publication Date
- 2010-08-03
- Pages
- 240
- ISBN
- 9780670084067
- Book Title
- Tata
- Item Length
- 9.5in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Item Height
- 6.5in
- Genre
- Business & Economics
- Topic
- Marketing / General, Personal Success, Public Relations, General, International / General
- Item Width
- 0.1in
- Item Weight
- 18.9 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
0670084069
ISBN-13
9780670084067
eBay Product ID (ePID)
99698943
Product Key Features
Book Title
Tata
Format
Hardcover
Language
English
Topic
Marketing / General, Personal Success, Public Relations, General, International / General
Publication Year
2010
Genre
Business & Economics
Number of Pages
240 Pages
Dimensions
Item Length
9.5in
Item Height
6.5in
Item Width
0.1in
Item Weight
18.9 Oz
Additional Product Features
Lc Classification Number
Hd59.6.I4w58 2010
Copyright Date
2010
Lccn
2010-308679
Dewey Decimal
659.2
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404321159293
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Item location:
Sparks, Nevada, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Standard Shipping | Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230 |
| US $5.50 | United States | Expedited Shipping | Estimated between Wed, Jun 5 and Mon, Jun 10 to 43230 |
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| 30 days | Money Back | Buyer pays for return shipping |
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Seller feedback (460,632)
e***l (96)- Feedback left by buyer.
Past 6 months
Verified purchase
Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages.
I’ll definitely make another purchase soon!
Thank you to the seller! Be safe and keep up the great work!
l***w (80)- Feedback left by buyer.
Past 6 months
Verified purchase
WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
t***1 (88)- Feedback left by buyer.
Past month
Verified purchase
Excellent packaging, expedited shipping, great seller communication, and accurate photo representation. I'm very pleased to have received this graphic novel for a fair and competitive price. Brand new and sealed!! I would highly recommend and purchase from this reputable retailer again. Thank you 👍!
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