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Essentials of Business Research Methods by Joe Hair Jr.: Used
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eBay item number:404115375464
Item specifics
- Condition
- Book Title
- Essentials of Business Research Methods
- Publication Date
- 2019-10-29
- Edition Number
- 4
- ISBN
- 9780367196189
- Publication Year
- 2019
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Essentials of Business Research Methods
- Item Height
- 1.2in
- Item Length
- 9.2in
- Publisher
- Routledge
- Item Width
- 7.5in
- Number of Pages
- 508 Pages
About this product
Product Information
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methodsexplains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.
Product Identifiers
Publisher
Routledge
ISBN-10
0367196182
ISBN-13
9780367196189
eBay Product ID (ePID)
4038255341
Product Key Features
Publication Name
Essentials of Business Research Methods
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
508 Pages
Dimensions
Item Length
9.2in
Item Height
1.2in
Item Width
7.5in
Additional Product Features
Lc Classification Number
Hd30.4.E86 2020
Edition Number
4
Table of Content
Preface Part I: Introduction Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Part II: Beginning the Research Chapter 4: Defining the Research Problem and Reviewing the Literature Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design Part III: Sampling and Data Collection Chapter 7: Sampling Approaches and Considerations Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire Design Part IV: Analysis and Interpretation of Data Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses in Quantitative Research Chapter 14: Examining Relationships Using Correlation and Regression Chapter 15: Other Multivariate Techniques Part V: Communicating the Results Chapter 16: Reporting and Presenting Research Index
Copyright Date
2020
Target Audience
College Audience
Topic
General, Economics / General
Lccn
2019-285926
Dewey Decimal
650.072
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404115375464
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