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Product-Led Growth : How to Build a Product That Sells Itself Wes

Free US Delivery | ISBN:1798434520
Better World Books West
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“Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust ”... Read moreabout condition
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Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust ...
Publication Name
Independently Published
ISBN
9781798434529
Book Title
Product-Led Growth : How to Build a Product That Sells Itself
Book Series
Productled Library
Publisher
Independently Published
Item Length
8.5 in
Publication Year
2019
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Wes Bush
Genre
Business & Economics
Topic
Entrepreneurship
Item Weight
15.1 Oz
Item Width
5.5 in
Number of Pages
280 Pages
Country of Origin
United States
Category

About this product

Product Identifiers

Publisher
Independently Published
ISBN-10
1798434520
ISBN-13
9781798434529
eBay Product ID (ePID)
21038612703

Product Key Features

Book Title
Product-Led Growth : How to Build a Product That Sells Itself
Number of Pages
280 Pages
Language
English
Topic
Entrepreneurship
Publication Year
2019
Genre
Business & Economics
Author
Wes Bush
Book Series
Productled Library
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
15.1 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Synopsis
"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible" "As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja "Why did I just blow $300K promoting a whitepaper?" That's the hard question I asked myself but couldn't answer--after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies. But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed. Hi, I'm Wes Bush, founder of ProductLed.com. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours--and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) How to turn more users into customers with the simple framework I invented--that already drives brands millions in revenue (Ch. 13) Why you can't ever stop your churn, but how you can (almost) wipe it out (Ch. 15) The 4-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process--in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies--and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14) Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands--as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers. So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today. "This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud "A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge "This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

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Better World Books West

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale ...
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