About this product

Product Identifiers

PublisherPrinceton Architectural Press

ISBN-10161689332X

ISBN-139781616893323

eBay Product ID (ePID)24038379122

Product Key Features

Edition2

Book TitleGraphic Design : the New Basics (Second Edition, Revised and Expanded)

Number of Pages264 Pages

LanguageEnglish

Publication Year2015

TopicGeneral, Graphic Arts / General

FeaturesRevised

IllustratorYes

GenreDesign

AuthorJennifer Cole Phillips, Ellen Lupton

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight30 oz

Item Length9 in

Item Width8.3 in

Additional Product Features

Intended AudienceTrade

LCCN2014-046286

Edition DescriptionRevised edition

Synopsis"A longstanding excellent primer, in an equally excellent updated edition."-- Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Topics include: - Color - Texture - Rhythm and balance - Hierarchy - Layers - Grids - And much more! The new revised edition features new chapters on: - Visualizing data - Typography - Modes of representation - Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators., "A longstanding excellent primer, in an equally excellent updated edition."-- Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Topics include: * Color * Texture * Rhythm and balance * Hierarchy * Layers * Grids * And much more! The new revised edition features new chapters on: * Visualizing data * Typography * Modes of representation * Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators., Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics , bestselling author Ellen Lupton ( Thinking with Type , Type on Screen ) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

LC Classification NumberNC997.L87 2015