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Art of the Pitch : Persuasion and Presentation Skills That Win Business by Peter Coughter (2012, Hardcover)
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Art of the Pitch : Persuasion and Presentations Skills That Win Business, Hardcover by Coughter, Peter, ISBN 0230120512, ISBN-13 9780230120518, Brand New, Free shipping in the US Offers lighthearted and accessible recommendations on how to make effective and persuasive presentations that can transform great ideas into profitable business practices, sharing tools designed by the author for advertising and marketing professionals to counsel readers on such skills as connecting with an audience and keeping concepts simple.
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About this product
Product Identifiers
PublisherPalgrave Macmillan
ISBN-100230120512
ISBN-139780230120518
eBay Product ID (ePID)102898856
Product Key Features
Book TitleArt of the Pitch : Persuasion and Presentation Skills That Win Business
Number of PagesXi, 240 Pages
LanguageEnglish
Publication Year2012
TopicLeadership, Marketing / General, Business Communication / Meetings & Presentations, General, Strategic Planning
IllustratorYes
GenreBusiness & Economics, Psychology
AuthorPeter Coughter
FormatHardcover
Dimensions
Item Height1 in
Item Weight19.5 Oz
Item Length9.6 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2011-023387
TitleLeadingThe
Dewey Edition23
ReviewsPraise for Peter's Seminar Presentation Skills Workshops: "Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence." --Tony Granger, Global Chief Creative Officer, Y&R "We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, "Have we Coughter'd it? That is the best endorsement of all in terms of the impact he has had with our company." --Peter G. Krivkovich, President & CEO, Cramer-Krasselt "Peter is a teacher, leader and a Zen master." -John Adams, Chairman The Martin Agency, "What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."-Dan Wieden, President, Wieden & Kennedy "So you've spent hours, days, and weekends working on your next big idea? Well, all your work may count for diddly squat if you can't sell it. That's where Coughter's book can help. It's like getting one of his valuable Workshops in book form." - Luke Sullivan, Chair, Advertising Department, Savannah College of Art & Design and author of Hey Whipple, Squeeze This 'This book is full of stories from great presenters. I know many of them. Three are on my list of the top people I've ever heard present. Peter Coughter is the best of them. Every creative person, every account person, every client, every Marketer everywhere should read this book. It is essential to selling your ideas.' - Pam El, VP, Marketing, State Farm 'Peter Coughter is not only a master of the pitch, he's an outstanding teacher. Read what he writes, and then read it again. This book is a gem.' - John Adams, Chairman, Chief Executive Officer, The Martin Agency, Praise for Peter's Seminar Presentation Skills Workshops: 'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R 'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt 'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency, Praise for Peter's Seminar Presentation Skills Workshops: "Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence." - Tony Granger, Global Chief Creative Officer, Y&R "We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, "Have we Coughter'd it? That is the best endorsement of all in terms of the impact he has had with our company." - Peter G. Krivkovich, President & CEO, Cramer-Krasselt "Peter is a teacher, leader and a Zen master." -John Adams, Chairman The Martin Agency, "What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game." - Dan Wieden, President, Wieden & Kennedy "So you've spent hours, days, and weekends working on your next big idea? Well, all your work may count for diddly squat if you can't sell it. That's where Coughter's book can help. It's like getting one of his valuable Workshops in book form." - Luke Sullivan, Chair, Advertising Department, Savannah College of Art & Design and author of Hey Whipple, Squeeze This 'This book is full of stories from great presenters. I know many of them. Three are on my list of the top people I've ever heard present. Peter Coughter is the best of them. Every creative person, every account person, every client, every Marketer everywhere should read this book. It is essential to selling your ideas.' - Pam El, VP, Marketing, State Farm 'Peter Coughter is not only a master of the pitch, he's an outstanding teacher. Read what he writes, and then read it again. This book is a gem.' - John Adams, Chairman, Chief Executive Officer, The Martin Agency, "What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."-Dan Widen President, Wieden & Kennedy "So you've spent hours, days, and weekends working on your next big idea? Well, all your work may count for diddly squat if you can't sell it. That's where Coughter's book can help. It's like getting one of his valuable Workshops in book form." - Luke Sullivan, Chair, Advertising Department, Savannah College of Art & Design and author ofHey Whipple, Squeeze This 'This book is full of stories from great presenters. I know many of them. Three are on my list of the top people I've ever heard present. Peter Coughter is the best of them. Every creative person, every account person, every client, every Marketer everywhere should read this book. It is essential to selling your ideas.' - Pam El, VP, Marketing, State Farm 'Peter Coughter is not only a master of the pitch, he's an outstanding teacher. Read what he writes, and then read it again. This book is a gem.' - John Adams, Chairman, Chief Executive Officer, The Martin Agency
Number of Volumes1 vol.
Dewey Decimal658.452
Table Of ContentForeword White Spaces How we Connect The Power of Emotion How to Be The Thin Line Thoughtfulness The Way we Say Things It's More Important to be Passionate About the Work You Gotta be You Before You Do Anything Death by Deck Organizing the Presentation Rehearse, Rehearse, Rehearse Own It Getting Started What They See is What You Get Humor Vs. Jokes Punctuation You Never Know Standing Up
SynopsisThrough an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation., Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win., An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.
LC Classification NumberHF5410-5417.5
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