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Rise of Blockchain Applications in Customer Experience by Kwame Simpe Ofori (2023, Hardcover)

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Format Hardcover. Sports & Outdoors.

About this product

Product Identifiers

PublisherIGI Global Scientific Publishing

ISBN-101668476495

ISBN-139781668476499

eBay Product ID (ePID)11058794570

Product Key Features

Number of Pages304 Pages

Publication NameRise of Blockchain Applications in Customer Experience

LanguageEnglish

SubjectCustomer Relations, Consumer Behavior, Commerce

Publication Year2023

TypeTextbook

Subject AreaBusiness & Economics

AuthorKwame Simpe Ofori

FormatHardcover

Dimensions

Item Length10 in

Item Width7 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2023-002186

Dewey Edition23/eng/20230127

TitleLeadingThe

Dewey Decimal658.8/34

SynopsisBlockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

LC Classification NumberHF5415.32 .R56 2023