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Ultimate Guide to Amazon Advertising book 2019 Timothy Seward paperbk Brand New
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- Buy It NowUltimate Guide to Amazon Advertising book 2019 Timothy Seward paperbk Brand New
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Item specifics
- Condition
- Narrative Type
- Nonfiction
- Features
- Illustrated
- Country/Region of Manufacture
- United States
- ISBN
- 9781599186382
- Book Title
- Ultimate Guide to Amazon Advertising
- Book Series
- Ultimate Guide Ser.
- Publisher
- Entrepreneur Media INC International Concepts/Entrepreneur Press
- Item Length
- 10 in
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.5 in
- Genre
- Business & Economics
- Topic
- Entrepreneurship, E-Commerce / Internet Marketing, Sales & Selling / General, Advertising & Promotion, E-Commerce / General (See Also Computers / Electronic Commerce)
- Item Weight
- 16.2 Oz
- Item Width
- 8 in
- Number of Pages
- 214 Pages
About this product
Product Identifiers
Publisher
Entrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-10
1599186381
ISBN-13
9781599186382
eBay Product ID (ePID)
22038735039
Product Key Features
Book Title
Ultimate Guide to Amazon Advertising
Number of Pages
214 Pages
Language
English
Topic
Entrepreneurship, E-Commerce / Internet Marketing, Sales & Selling / General, Advertising & Promotion, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2019
Illustrator
Yes
Genre
Business & Economics
Book Series
Ultimate Guide Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
16.2 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Intended Audience
Trade
LCCN
2019-000875
Dewey Edition
23
Dewey Decimal
659.14/4
Table Of Content
CONTENTS Foreword: "I Teach Google Advertising" by Perry Marshall Preface Chapter 1: Stacking Your Brand's Deck on Amazon Chapter 2: How to Control Product and Pricing on Amazon Chapter 3: Getting Started as a Seller on Amazon Chapter 4: Add Products, Then Optimize Your Amazon Catalog Listings Chapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your Brand Chapter 6: Fleshing Out Your Amazon Business Objectives and Measurements Chapter 7: Competitive Analysis Time Chapter 8: Keywords and Keyword Research Chapter 9: Campaign Structure Chapter 10: Getting Started with Sponsored Products Chapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored Brands Chapter 12: For Vendors Only: Product Display Ads Chapter 13: Aggregate, Analyze, and Optimize Chapter 14: Keyword Optimizations Chapter 15: Account and Campaign-Level Optimizations Chapter 16: Self-Auditing Chapter 17: Strategies for Amazon's Prime Day Chapter 18: Extending Your Reach On and Off Amazon Chapter 19: Reporting for Executives Chapter 20: Hiring and Advertising Agency Chapter 21: Amazon's Secret Formula for Long-Term Winning Epilogue: Touching the Future of Retail Glossary Acknowledgments About the Author Index
Synopsis
Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon's secret formula for long-term winning, The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns., "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform--both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice." --Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it's so much more than just advertising. It's really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." --Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon's secret formula for long-term winning
LC Classification Number
HF5548.32.S49 2019
Item description from the seller
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Seller feedback (4,757)
- e***y (12)- Feedback left by buyer.Past monthVerified purchaseThe book was nicely packaged and came in a great condition as described by the seller. I am collecting books by SJG and the price for the book was very reasonable. Fantastic seller, would definitely buy more books from this seller!
- w***0 (2525)- Feedback left by buyer.Past monthVerified purchaseFlawless transaction. Fast shipping. Safe packaging. As described. Recommended seller A+++++
- r***r (918)- Feedback left by buyer.Past monthVerified purchaseShipping was super fast, packed super secure, part was missing unknown to seller. Seller was fantastic in making all right. He is probably one of the most honest sellers I've met on EBay and I would most certainly purchase from again.