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Effective Marketing : Creating and Keeping Customers by Michael D'Amico and William G. Zikmund (2001, Trade Paperback)
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Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships.
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-10032406392X
ISBN-139780324063929
eBay Product ID (ePID)5038309998
Product Key Features
Number of Pages592 Pages
Publication NameEffective Marketing : Creating and Keeping Customers
LanguageEnglish
SubjectMarketing / General, Exports & Imports, Consumer Behavior
Publication Year2001
TypeTextbook
Subject AreaBusiness & Economics
AuthorMichael D'amico, William G. Zikmund
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight41.7 Oz
Item Length10.9 in
Item Width8.5 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
LCCN00-051584
Dewey Edition20
ReviewsThe writing style of the Zikmund text seems to be a bit more personal than the book I'm using, as if the author is sitting across a table from the student and telling the student face-to-face about the material., I think the strengths of the Zikmund and d'Amico text are the visual appeal and content of the text. I also think the supplemental package is very good. I like the approach used by the authors and the incorporation of ethical and global issues. I think they have done a good job of combining theory and application of the theory into the text. This is very important., From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
IllustratedYes
Dewey Decimal658.8
Table Of Content1. The Nature of Marketing 2. Marketing Management: Strategy and Ethical Behavior 3. Environmental Forces in an E-commerce World: The Macroenvironment 4. The Microenvironment in an Era of Global Business 5. Global Information Systems and Marketing Research 6. Consumer Behavior 7. Business Markets and Organizational Buying 8. Market Segmentation, Targeting, and Positioning Strategies 9. Basic Concepts about Goods, Services, and Ideas 10. Strategies for New Products and the Product Life Cycle 11. The Nature of Supply Chain and Distribution 12. Retailing, Direct Marketing, and Wholesaling 13. Integrated Marketing Communications 14. Advertising and Public Relations in an e-commerce World 15. Personal Selling, Sales Management, and Sales Promotion 16. Introduction to Pricing Concepts 17. Pricing Strategy and Tactics
SynopsisWith consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment., In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies.
LC Classification NumberHF5415.Z53 2002
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