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Emotion Marketing: The Hallmark Way of Winning Customers for Life
US $5.12
Condition:
“Stains on outside cover/inside the book. Cover/Case has some rubbing and edgewear. Access codes, ”... Read moreabout condition
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Located in: Saint Paul, Minnesota, United States
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Estimated between Tue, Jun 25 and Thu, Jun 27 to 43230
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eBay item number:395409638785
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Item specifics
- Condition
- Good
- Seller Notes
- ISBN
- 9780071364140
- Book Title
- Emotion Marketing: the Hallmark Way of Winning Customers for Life
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.5 in
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.1 in
- Genre
- Business & Economics
- Topic
- Training, Marketing / General, Sales & Selling / General
- Item Weight
- 20 oz
- Item Width
- 6.3 in
- Number of Pages
- 247 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071364145
ISBN-13
9780071364140
eBay Product ID (ePID)
1736174
Product Key Features
Book Title
Emotion Marketing: the Hallmark Way of Winning Customers for Life
Number of Pages
247 Pages
Language
English
Publication Year
2001
Topic
Training, Marketing / General, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
20 oz
Item Length
9.5 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
00-065374
Dewey Edition
21
Dewey Decimal
658.8
Table Of Content
Part One: Why Emotion Marketing Works. Chapter 1: The Business Case for Emotion Marketing. Chapter 2: The Value Star - A Model for Emotion Marketing. Part Two: What Emotion Marketing Is All About. Chapter 3: Emotional E: Equity. Chapter 4: Emotional E: Experience. Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.
Synopsis
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: * How emotion works to cement customer loyalty * The 3 Emotional E's--Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing., To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: - How emotion works to cement customer loyalty - The 3 Emotional E's--Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing., To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture the customer s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional E s Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing."
LC Classification Number
HF5415.R5553 2001
ebay_catalog_id
4
Copyright Date
2001
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395409638785
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Item location:
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