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Moderns: Midcentury American Graphic Design by Steven Heller (English) Hardcover
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Located in: Fairfield, Ohio, United States
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eBay item number:395355469700
Item specifics
- Condition
- ISBN-13
- 9781419724015
- Type
- Does not apply
- ISBN
- 9781419724015
- Book Title
- Moderns : Midcentury American Graphic Design
- Publisher
- Abrams, Inc.
- Item Length
- 11.9 in
- Publication Year
- 2017
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.4 in
- Genre
- Design
- Topic
- History & Criticism, Graphic Arts / Typography, Graphic Arts / General
- Item Weight
- 77.8 Oz
- Item Width
- 9.9 in
- Number of Pages
- 336 Pages
About this product
Product Identifiers
Publisher
Abrams, Inc.
ISBN-10
1419724010
ISBN-13
9781419724015
eBay Product ID (ePID)
237533863
Product Key Features
Book Title
Moderns : Midcentury American Graphic Design
Number of Pages
336 Pages
Language
English
Publication Year
2017
Topic
History & Criticism, Graphic Arts / Typography, Graphic Arts / General
Illustrator
Yes
Genre
Design
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
77.8 Oz
Item Length
11.9 in
Item Width
9.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-961384
Dewey Edition
23
Reviews
This lavishly illustrated book is a veritable behemoth of midcentury graphic design magnificence. It's a comprehensive resource for students, and a deliciously striking read for anyone interested in this fascinating period of design., I am impressed by the editorial structure. The preliminary chapter on émigrés is very informative. Also, the chapter headed 'Homegrown' includes a number of deserving individuals whom I knew nothing of, other than rare chance glimpses of some individual unattributed pieces., I am impressed by the editorial structure. The preliminary chapter on migrs is very informative. Also, the chapter headed 'Homegrown' includes a number of deserving individuals whom I knew nothing of, other than rare chance glimpses of some individual unattributed pieces., I love this book so much. It's almost as if you had downloaded my brain and retro-engineered a book where I would just plotz over every single illustration. Thank you, thank you, thank you., Among some of the more noteworthy names are Paul Rand and Alexey Brodovitch, however, the book also includes the work of many 'true discoveries', designers whose work although not widely documented, very much contributed to and helped shape this monumental phenomenon., As a fan of what is frequently labelled 'mid-century modern', I've hoped for years for a book that would do the graphic design of the era justice and really scratch below the surface. Luckily, The Moderns absolutely doesn't disappoint.
Dewey Decimal
741.60973
Synopsis
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were \u00e9migr\u00e9s from Europe; others were homegrown - all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world., In The Moderns , we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were migr s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world., In The Moderns , we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
LC Classification Number
NC998.5.A1
Copyright Date
2017
ebay_catalog_id
4
Item description from the seller
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eBay item number:395355469700
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This time, it was delivered a week late. In the grand scheme of things not a big deal. But it shouldn’t be this difficult to accurately track my purchase.
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