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Crossing the Chasm: Marketing and Selling High

Gently Loved Books

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eBay item number:395347764428

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

ISBN: 9780060517120

Book Title: Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers

Item Length: 8in

Publisher: HarperCollins

Publication Year: 2006

Format: Trade Paperback

Language: English

Item Height: 0.6in

Author: Geoffrey A. Moore

Genre: Technology & Engineering, Business & Economics

Topic: Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General

Item Width: 5.3in

Item Weight: 6.4 Oz

Number of Pages: 256 Pages

About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Identifiers

Publisher

HarperCollins

ISBN-10

0060517123

ISBN-13

9780060517120

eBay Product ID (ePID)

2294069

Product Key Features

Book Title

Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers

Author

Geoffrey A. Moore

Format

Trade Paperback

Language

English

Topic

Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General

Publication Year

2006

Genre

Technology & Engineering, Business & Economics

Number of Pages

256 Pages

Dimensions

Item Length

8in

Item Height

0.6in

Item Width

5.3in

Item Weight

6.4 Oz

Additional Product Features

Lc Classification Number

Hf5439.H54m66 2006

2006

Target Audience

Trade

Dewey Decimal

658.8

Series

Collins Business Essentials Ser.

Dewey Edition

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eBay item number:395347764428

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by hylots
Nov 04, 2006
Good cross functional strategic business read
The best part of this book is that it connects engineering to sales. It proves that the highest or best technology is not always what people want. It shows that there are HUGE opportunities for engineers for understanding low tech customers. By segmenting all markets and product life cycles into 4 stages that each have totally different customer types, it argues that to truly become successful, an engineer must satisfy everything from the high tech customer to the low tech customer. A good example is the iPod. It might be a hit now, but in 10-100 years will your grandparents have bought one? What about hybrids, the other way around. Grandparents bought them first, will kids eventually buy them? The critical turning point is whether or not a company can cross the chasm between those who ... The best part of this book is that it connects engineering to sales. It proves that the highest or best technology is not always what people want. It shows that there are HUGE opportunities for engineers for understanding low tech customers. By segmenting all markets and product life cycles into 4 stages that each have totally different customer types, it argues that to truly become successful, an engineer must satisfy everything from the high tech customer to the low tech customer. A good example is the iPod. It might be a hit now, but in 10-100 years will your grandparents have bought one? What about hybrids, the other way around. Grandparents bought them first, will kids eventually buy them? The critical turning point is whether or not a company can cross the chasm between those who love high tech, and those who are forced to use or don't even need high tech. I decided to buy this book after I responded to the author's blog and he promptly replied to my inquiry. It was a good example of taking care of the customer before the sale. He did not recommend the book. I simply bought it because I felt valued and had heard about it from a professor a few years ago. I am an example of a late follower in this case... My parents just bought their first digital camera. There are more cases like this than someone buying their 1st iPod, but the iPod is 10x bigger news.
by olekarama_9
May 28, 2019
Old book
The picture of the book is wrong. Book is old while the picture on eBay is showing last version of the same book.
Verified purchase: YesCondition: Pre-OwnedSold by: betterworldbookswest
by jbg2u
Jul 18, 2007
"Must Read" for Sellers & Buyers of High Tech Products
Whether a buyer or seller of high tech products, software or services, you should read this book. Once you understand the all-important Technology Adoption Life Cycle, things will start to click -- it's all about knowing how mature an organization is with respect to technology, and targeting products, services and communication to meet the needs at any given stage. I read this book after getting my first job in high tech -- all of a sudden I had to learn a whole new business model and a new vocabulary, in addition to new job responsibilities. I still refer to it today, after many years in the business. I recommend two other books by Geoffrey A. Moore -- Living on the Fault Line and Inside the Tornado. These books pick up where Crossing the Chasm leaves off. Also very good reads.Whether a buyer or seller of high tech products, software or services, you should read this book. Once you understand the all-important Technology Adoption Life Cycle, things will start to click -- it's all about knowing how mature an organization is with respect to technology, and targeting products, services and communication to meet the needs at any given stage. I read this book after getting my first job in high tech -- all of a sudden I had to learn a whole new business model and a new vocabulary, in addition to new job responsibilities. I still refer to it today, after many years in the business. I recommend two other books by Geoffrey A. Moore -- Living on the Fault Line and Inside the Tornado. These books pick up where Crossing the Chasm leaves off. Also very good reads.
by ithill
Sep 25, 2022
Reduce Reuse Recycle.. Buy Used
Great used book. $4 and comes with lovely notes.
Verified purchase: YesCondition: Pre-OwnedSold by: second.sale
by pmla2
Jun 21, 2017
Product Value
Book was delivered as suggest. It was a great value.
Verified purchase: YesCondition: Pre-OwnedSold by: ilikek-ci

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Good cross functional strategic business read

Old book

"Must Read" for Sellers & Buyers of High Tech Products

Reduce Reuse Recycle.. Buy Used

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Picture 1 of 1

Crossing the Chasm: Marketing and Selling High

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About this product

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Product Key Features

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Additional Product Features

Item description from the seller

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Gently Loved Books

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Average for the last 12 months

Popular categories from this store

Seller feedback (125,341)

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Most relevant reviews

Good cross functional strategic business read

Old book

"Must Read" for Sellers & Buyers of High Tech Products

Reduce Reuse Recycle.. Buy Used

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