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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business,
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Located in: Fairfield, Ohio, United States
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eBay item number:395281968387
Item specifics
- Condition
- ISBN-13
- 9780062388421
- Book Title
- Alchemy
- ISBN
- 9780062388421
- Publication Year
- 2021
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Alchemy : the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Item Height
- 0.9in
- Item Length
- 9in
- Publisher
- HarperCollins
- Item Width
- 6in
- Item Weight
- 12.3 Oz
- Number of Pages
- 384 Pages
About this product
Product Information
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062388428
ISBN-13
9780062388421
eBay Product ID (ePID)
25038291275
Product Key Features
Publication Name
Alchemy : the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Format
Trade Paperback
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
12.3 Oz
Additional Product Features
Reviews
BRILLIANT, BRILLIANT, BRILLIANT: wonderfully heretical, naughty, funny, and wise. Alchemy has furnished me with enough good stories and sage aphorisms to keep my lecturers to tired students going for another ten years., Alchemy, as Rory Sutherland's title promised, turns words into gold. Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book., This is a breakthrough book. Alchemy is wonderfully applicable to about everything in life. Furthermore, it is funny as hell., "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." -- Entrepreneur, "Best Books of the Year for Entrepreneurs" "This is a breakthrough book. Alchemy is wonderfully applicable to about everything in life. Furthermore, it is funny as hell." -- Nassim Nicholas Taleb, author of The Black Swan "Alchemy, as Rory Sutherland's title promised, turns words into gold. Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." -- Robert B. Cialdini, author of the million-copy bestseller Influence "So many of us are trained to focus on data and the logical, and Alchemy makes a great argument for the irrational. I think everyone could use a reminder that asking dumb questions, reframing old ideas, and, in turn, trying to create a bit of magic, can lead to unexpected solutions for some of our most difficult problems. Alchemy was a reminder of that and then some." -- Inc., "Great Books for Anyone Who Wants to Get Ahead in Life" "The most recent, and the funniest book on the subject is by Ogilvy Vice Chair Rory Sutherland. Alchemy is both a book on human behavior and a rallying cry to stand up against the spreadsheet mafia dominating most government and corporate policies today. ... Alchemy is full of examples of how human behavior runs contrary to the laws of economics from Sutherland's work at Ogilvy." -- Forbes, "Best Books on Consumer Behavior to Help You in Business and in Life" "Buy this book. I loved it. It's full of great insights." -- MATT RIDLEY, bestselling author of The Rational Optimist and Genome "BRILLIANT, BRILLIANT, BRILLIANT: wonderfully heretical, naughty, funny, and wise. Alchemy has furnished me with enough good stories and sage aphorisms to keep my lecturers to tired students going for another ten years." -- JULES GODDARD, London Business School "The don of modern advertising." -- The Times (London) "Rory Sutherland's Alchemy is a deeply original book." -- ROBERT TRIVERS "Sutherland is revelatory -- and entertaining -- in his anatomy of apparently paradoxical consumer choice in action. " -- The Times (London) "Sutherland brings together complex theory with stories and plentiful humour to both captivate and entertain. It's an important work for our era of apparent irrationality." -- The Spectator (UK)
Topic
Decision-Making & Problem Solving, Finance, Social Psychology, Marketing / Research
Intended Audience
Trade
Genre
Education, Psychology, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395281968387
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free shipping | Free | United States | Economy Shipping | Estimated between Tue, May 21 and Sat, Jun 1 to 43230 |
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Seller feedback (1,022,975)
i***6 (139)- Feedback left by buyer.
Past 6 months
Verified purchase
Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
t***r (91)- Feedback left by buyer.
Past 6 months
Verified purchase
I was pleasantly surprised by how soon I received this textbook given that it shipped from outside the U.S. It was packaged well with no damage. The price was right. And I greatly appreciated the communication informing me where the book was shipping from and including a tracking number. Overall, a positive experience, - online shopping the way it should be. I've bought books from this seller several times now without any complaints and will surely buy from them again. Thanks a lot!
s***3 (147)- Feedback left by buyer.
Past month
Verified purchase
Quality and hard to find book that won't be released 'til January 2025 in the U.S.A.
Fantastic price.
Book was in a secure and protective package. Arrived a few days after I placed order and that was faster than I expected.
Seller is a fantastic communicator and proactive in regards to tracking status. I'd definitely buy from them in the future.
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