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Angie Read Jeff Fromm Marketing to Gen Z (Paperback)

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  • (399660)
US $23.19
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eBay item number:395099766156
Last updated on May 29, 2024 06:35:45 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Name
Marketing to Gen Z
Title
Marketing to Gen Z
Subtitle
The Rules for Reaching This Vast--and Very Different--Generation
ISBN-10
1400231086
EAN
9781400231089
ISBN
9781400231089
Release Date
04/12/2022
Release Year
2022
Country/Region of Manufacture
US
Book Title
Marketing to Gen Z : The Rules for Reaching This Vast - and Very Different - Generation of Influencers
Item Length
9.3in
Publisher
Amacom
Publication Year
2022
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
Jeff Fromm, Angie Read
Genre
Business & Economics
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Advertising & Promotion, Marketing / Research
Item Width
6.2in
Item Weight
9.1 Oz
Number of Pages
224 Pages

About this product

Product Information

You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to: * Get past the 8-second filter * Avoid blatant advertising and tap influencer marketing * Understand their language and off-beat humor * Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW.

Product Identifiers

Publisher
Amacom
ISBN-10
1400231086
ISBN-13
9781400231089
eBay Product ID (ePID)
6050106798

Product Key Features

Book Title
Marketing to Gen Z : The Rules for Reaching This Vast - and Very Different - Generation of Influencers
Author
Jeff Fromm, Angie Read
Format
Trade Paperback
Language
English
Topic
Consumer Behavior, E-Commerce / Internet Marketing, Advertising & Promotion, Marketing / Research
Publication Year
2022
Genre
Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
9.3in
Item Height
0.7in
Item Width
6.2in
Item Weight
9.1 Oz

Additional Product Features

Number of Volumes
1 Vol.
Dewey Decimal
658.8340842
Intended Audience
Trade
Dewey Edition
23

Item description from the seller

rarewaves-usa

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