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The Dorito Effect: The Surprising New Truth About... by Schatzker, Mark Hardback

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Last updated on Jun 07, 2024 07:55:01 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
1476724210
EAN
9781476724218
Publication Name
N/A
Type
Hardback
Release Title
The Dorito Effect: The Surprising New Truth About Food and Flavor
Artist
Schatzker, Mark
Brand
N/A
Colour
N/A
Book Title
Dorito Effect : the Surprising New Truth about Food and Flavor
Publisher
Simon & Schuster
Item Length
9 in
Publication Year
2015
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1 in
Author
Mark Schatzker
Genre
Cooking, Health & Fitness, Science, Medical
Topic
Nutrition, General, Diet & Nutrition / Weight Loss
Item Weight
15.2 Oz
Item Width
6 in
Number of Pages
272 Pages

About this product

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1476724210
ISBN-13
9781476724218
eBay Product ID (ePID)
201642389

Product Key Features

Book Title
Dorito Effect : the Surprising New Truth about Food and Flavor
Number of Pages
272 Pages
Language
English
Publication Year
2015
Topic
Nutrition, General, Diet & Nutrition / Weight Loss
Illustrator
Yes
Genre
Cooking, Health & Fitness, Science, Medical
Author
Mark Schatzker
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
15.2 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-044543
TitleLeading
The
Dewey Edition
23
Reviews
Mark Schatzker knows food. He is dedicated to quality and is always looking for the best ingredients. This is an important book that tells us why good food is so essential for everyone., Mark Schatzker's book comes at a time when healthful eating and sustainability are increasingly on everyone's minds. The Dorito Effect is a quick, engaging read that examines the essential role that flavor plays in the way we eat today. As a chef, I know that people want to eat delicious food, but Schatzker goes further and investigates how we engage with flavor to address the growing health crisis., In The Dorito Effect Mark Schatzker explores a novel - and to my mind, key - theory to explain our increasing consumption of the low-quality food that is undermining health. Modern food production has made much of what we eat flavorless, and a multibillion dollar flavor industry has stepped in to fool our senses, leaving us unsatisfied and craving more and more. I strongly agree with his advice to go back to eating real food., Entertaining storytelling... After reading thisengaging book, readers may wonder with every bite of food if what they aretasting is real., After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem--flavor--and delivers the perfect solution., This book is important, possibly life altering for anyone who eats!! In The Dorito Effect , Schatzker gets to the heart of where our relationship with food has gone wrong. Through lively storytelling and proficiency he points out the many issues we are facing and that the solution is right in front of us., Mark Schatzker has done something monumental in The Dorito Effect, he explained how the American food industry has interfered with our body's conversation with itself. The use of flavor to change this conversation is one of the major reasons for the decline in the American diet leading to major health issues. The Dorito Effect is one of the most important health and food books I have read., Entertaining storytelling... After reading this engaging book, readers may wonder with every bite of food if what they are tasting is real., A sobering account of humanity's attempt to overcome modern food blandness with flavor compounds, at the expense of nutritional integrity. Schatzker's engaging chronicle of how naturally occurring food flavor is as an evolutionary tuned sensory marker of nutritional value is bound to give consumers and scientists a new perspective on judging food quality and health effects., After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem-flavor-and delivers the perfect solution.
Dewey Decimal
641.3
Synopsis
A lively and important argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect , Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor--the tastes we crave--and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language--flavor--that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
LC Classification Number
TX370.S33 2015

Item description from the seller

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World of Books USA

World of Books USA

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company ...
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    🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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    Very slow to arrive (well past the estimate), but came safely at last in minimalist packaging. Customer service was polite when contacted regarding delay and an initial lack of tracking details. After communicating with them, the tracking eventually began to provide updates but it was a long wait. The book was a different edition than pictured but it was in a “very good” condition as advertised; also it was fairly priced. Overall, I am satisfied except for the very long wait.
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    This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.

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  • Eye opener

    This book was recommended by my doctor to enhance my knowledge about the American diet. The book follows the history of how the food and agriculture industry has changed the very "tastes" in the American diet. It goes into an investigation of why the obesity rate has skyrocketed n the US. Its very informative. It will change your relationship with food.

    Verified purchase: YesCondition: NewSold by: whypaymore

  • Great read. Highly recommend.

    Verified purchase: YesCondition: Pre-OwnedSold by: bookfindersohio