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The Content Analysis Guidebook by Kimberly A. Neuendorf (2002, Hardcover)
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- Buy It NowThe Content Analysis Guidebook by Kimberly A. Neuendorf (2002, Hardcover)
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eBay item number:393218802668
Item specifics
- Condition
- Narrative Type
- Nonfiction
- ISBN
- 9780761919773
- Subject Area
- Social Science, Business & Economics
- Publication Name
- Content Analysis Guidebook
- Publisher
- SAGE Publications, Incorporated
- Item Length
- 10 in
- Subject
- Business Communication / General, Sociology / General, Industries / Media & Communications, General
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Weight
- 25 Oz
- Item Width
- 7 in
- Number of Pages
- 320 Pages
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0761919775
ISBN-13
9780761919773
eBay Product ID (ePID)
1984493
Product Key Features
Number of Pages
320 Pages
Publication Name
Content Analysis Guidebook
Language
English
Subject
Business Communication / General, Sociology / General, Industries / Media & Communications, General
Publication Year
2001
Type
Textbook
Subject Area
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Weight
25 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Intended Audience
College Audience
LCCN
2001-004115
Dewey Edition
23
Reviews
Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.” , Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book., This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike., Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis., eoeSkimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.e, SSkimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book., 'eoeSkimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.'e� , "Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book." , '¬SSkimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.'¬¥
TitleLeading
The
Illustrated
Yes
Dewey Decimal
301.01
Table Of Content
List of BoxesList of Tables and FiguresForewordAcknowledgments1. Defining Content AnalysisIs Content Analysis "Easy"? Is It Something That Anyone Can Do?A Six-Part Definition of Content Analysis2. Milestones in the History of Content AnalysisThe Growing Popularity of Content AnalysisMilestones of Content Analysis Research3. Beyond Description: An Integrative Model of Content AnalysisThe Language of the Scientific MethodHow Content Analysis Is Done: Flowchart for the Typical Process of Content-Analysis ResearchApproaches to Content AnalysisThe Integrative Model of Content AnalysisEvaluation With the Integrative Model of Content Analysis4. Message Units and SamplingUnitsDefining the PopulationArchivesMedium ManagementSamplingSample Size5. Variables and PredictionsIdentifying Critical VariablesHypotheses, Predictions, and Research Questions6. Measurement TechniquesDefining MeasurementValidity, Reliability, Accuracy, and PrecisionTypes of Validity AssessmentOperationalizationComputer CodingSelection of a Computer Text Content Analysis ProgramHuman CodingIndex Construction in Content Analysis7. ReliabilityIntercoder Reliability Standards and PracticesIssues in the Assessment of ReliabilityPilot and Final ReliabilitiesIntercoder Reliability Coefficients: Issues and ComparisonsCalculating Intercoder Reliability CoefficientsTreatment of Variables That Do Not Achieve an Acceptable Level of ReliabilityThe Use of Multiple CodersAdvanced and Specialty Issues in Reliatbility Coefficient Selection8. Results and ReportingData Handling and TransformationsHypothesis TesingSelecting the Appropriate Statistical TestsFrequenciesCo-Occurences and In-Context OccurrencesTime LinesBivariate RelationshipsMultivariate Relationships9. ContextsPsychometric Applications of Content AnalysisOpen-Ended Written and Pictorial ResponsesLinguistics and Semantic NetworksStylometrics and Computer Literary AnalysisInteraction AnalysisOther Interpersonal BehaviorsViolence in the MediaGender RolesMinority PortrayalsAdvertisingNewsPolitical CommunicationWeb AnalysesOther Applied ContextsCommercial and Other Client-Based Applications of Content AnalysisFuture DirectionsResource 1: Message Archives - P.D. SkalskiGeneral CollectionsFilm, Television and Radio ArchivesLiterary and General CorporaOther ArchivesResource 2: Using NEXIS for Text Acquisition for Content AnalysisResource 3: Computer Content Analysis Software - P.D. SkalskiPart I. Quantitative Computer Text Analysis ProgramsPart II. VBPro How-To Guide and Executional FlowchartResource 4: An Introduction to PRAM--A Program for Reliability Assessment With Multiple CodersResource 5: The Content Analysis Guidebook OnlineContent Analysis ResourcesBibliographiesMessage Archives and CorporaReliabilityHuman Coding Sample MaterialsComputer Content AnalysisReferencesAuthor IndexSubject IndexAbout the Authors
Synopsis
After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.) who has been applying such methods for half that period deflates several myths about the methodology (e.g. that it, Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides readers: Numerous examples from across the social sciences Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research Pedagogical tools in an easy to understand format, Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides readers: Numerous examples from across the social sciences Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research Pedagogical tools in an easy to understand format
LC Classification Number
HM529.N47 2002
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