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International Business: European Edition by Marin Marinova Paperback Book The

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
0470510293
EAN
9780470510292
Date of Publication
2009-03-06
Release Title
International Business: European Edition
Artist
Marin Marinova
Brand
N/A
Colour
N/A
Book Title
International Business: European Edition
Subject Area
Business & Economics
Publication Name
International Business
Publisher
Wiley & Sons, Incorporated, John
Item Length
10 in
Subject
International / Economics, International / General, Management, Investments & Securities / General
Publication Year
2009
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1.2 in
Author
Ilkka A. Ronkainen, Michael Czinkota, Svetla Marinova, Marin Marinov, Michael H. Moffett
Item Weight
55.2 Oz
Item Width
8 in
Number of Pages
632 Pages
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470510293
ISBN-13
9780470510292
eBay Product ID (ePID)
84284591

Product Key Features

Number of Pages
632 Pages
Publication Name
International Business
Language
English
Publication Year
2009
Subject
International / Economics, International / General, Management, Investments & Securities / General
Type
Textbook
Author
Ilkka A. Ronkainen, Michael Czinkota, Svetla Marinova, Marin Marinov, Michael H. Moffett
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
55.2 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Intended Audience
College Audience
LCCN
2008-036184
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658/.049
Table Of Content
Preface.About the Authors.How to Use this Book.PART ONE: INTERNATIONAL BUSINESS ENVIRONMENT.Chapter 1: The Nature of International Business.Chapter 2: Theory of Trade and Investment.Chapter 3: Culture.Chapter 4: Political and Legal Environment.PART TWO: INTERNATIONAL BUSINESS AND MARKETS.Chapter 5: International Financial Markets.Chapter 6: Economic Integration.Chapter: 7 Emerging Markets.PART THREE: INTERNATIONAL BUSINESS STRATEGY.Chapter 8: Entry and Expansion.Chapter 9: Strategic Planning, Organization, Implementation and Control.PART FOUR: INTERNATIONAL BUSINESS OPERATIONS.Chapter 10 Marketing, Logistics and Supply Chain Management.Chapter 11 Financial Management.Chapter 12 International Human Resource Management.Chapter 13 Corporate Governance, Accounting and Taxation.PART FIVE: EMERGING ISSUES.Chapter 14: Emerging Issues in International Business.PART SIX: CASE STUDIES.1. Vietnamese Catfish.2. Car Financing in China.3. Turkey's Kriz.4. Lifton Hydra Team.5. Cosmetics from Poland.6. General Motors Russia.7. Global Telecom Leaders.8. Toyota.9. When Diamonds Weep.10. Gorjene.11. Bolivia Oil and Gas.12. BMW Corporate Governanace.13. Danfoss China.14. Gazprom-Naftogaz.15. Wal-Mart.Glossary.References.Index.
Synopsis
Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book International Business 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters., Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book International Business 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett., Today, change happens at breakneck speed. Keeping on top of the evolving world of international issues and their impact on international business can be difficult. International Business: European Edition offers insights at the forefront of global thinking throughout its comprehensive yet concise overview of all the key topics involved. Current issues are covered thoroughly, including transparency and governance, multinational corporate issues, and the pro- and anti-globalisation movements and arguments. Controversies in international business, including the role of international institutions, such as the World Trade Organisation, the World Bank, and the International Monetary Fund are fully addressed. There is an extended discussion on areas of friction in international business, such as payment for intellectual property rights, distribution of patented medication to poor countries, and development of genetically engineered foods. This edition had been enriched with European examples throughout as well as several new European cases. It also retains the global focus and coverage with many cases and examples covering the US, China, India, and other emerging economies such as Brazil and Russia. The examples and cases give in-depth attention to the role of culture, politics and ethics, as well as social responsibility and diversity. International Business: European Edition will be essential reading for all students of International Business at both undergraduate and MBA level. Full supporting resources for both lecturers and students are at www.wileyeurope.com/college/czinkota
LC Classification Number
HF1379.C94 2009

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